SERGE MEETS | JOEY BLUEGRASS

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How did you first get into music?
My mum was in the church choir when I was younger and she has a good singing voice. So that inspired me to sing from a really young age. My dad used to sing Motown classics very loudly around the house too (he still does to this day). I began singing around the age of 9 when a family member noted that I had ‘a smooth tone’. They then proceeded to throw my twin brother and I on stage and have us sing to the entire church. In the pictures we don’t look impressed.

Best gig you’ve ever been to?
Has to be Miguel when he came to London in 2013. Prior to this I had never gone to the gig of an artist who i genuinely was a super-fan of. It was then that I realised that I would love to inspire others in the same way he inspired me. Or the Weeknd when he first came to London. I was still coming down from having House of Balloons on repeat. That mixtape is a masterpiece.

Have you got any exciting projects coming up?
YES! I’m currently working on a solo project. I produced, wrote and played every instrument on the project. Logic Pro X and Native Instruments are my wives. I hope to finish it at the end of next month. I also have a few singles on the way. I have a number of musical influences but currently my sound is heavily inspired by Tame Impala, The Internet and the rock star-like persona/grit of Travis Scott. My Soundcloud is: – Joey Bluegrass. I’ll keep you guys posted!

Favourite holiday destination?
Has to be New York. I went last summer. Bear in mind I hadn’t been there for 7 years and I had forgotten how much I love the city. It’s like London on steroids. From Williamsburg which is sort of like Shoreditch, to the Upper East side of Manhattan which is like Mayfair, everything felt familiar except the buildings, roads and food are 100 times the size! The nightlife is great too; Haha i’ll never get over the impact that Trey Songz had on this club we were at called Up and Down. He showed up at the club, the Dj announced it on the mic, and suddenly, most of the girls at our table vanished :(.

Favourite spot in London?
Right now probably Drama! Its popping off in there. Or Tape. Or Love and Liquor. The music and vibe in there reminds me of New York.

If you weren’t doing music and modeling what would you be doing instead?
Probably acting (In my head i’m Will Smith) or i’d be a doing a 9-5 where my law degree might come in handy in landing me a decent city job.

Where do you see yourself in 5 years?
Hopefully I would have achieved the targets i’ve set for myself. I’m hard on myself and I have high expectations for achievement. I hope to have multiple supercars, and to be married to Irina Shayk. Bradley Cooper you can fall back. Lol

Favourite piece from the Serge DeNimes AW15 collection?
Has to be the white Shawfield Scoop Tee. I love white tees with print on them. The Tee is really iconic.

Instagram: joeybluegrass
Soundcloud: 
https://soundcloud.com/joeybluegrass


SERGE MEETS | KELVYN COLT

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Describe yourself using a lyric from a song/rap.
I’m the furthest thing from perfect, but I do know what my worth is, wouldn’t sell myself below, even if you made a mass-purchase.How did you get your start in music?
I started off with poetry in my young years….but rapping – I started when I was about 14, got more serious with 16, after a month of artist development in Miami. Basically, a relative in Atlanta had heard my music I had uploaded to youtube and sent it around in the states and suddenly I get an email from a producer/songwriter: Blizzy Baxter. He then mentored me a lot during that time. Upon return I started taking the whole rapping more seriously and realized that no mater where I came from, if I worked hard enough, the right people would hear my music through the internet. I saw that it doesn’t matter where I come from, as long as I head in the right direction, I’ll get where I want to go/where I’m supposed to be. We are connected and alike seek each-other – the fact that I am saying this and you are reading this and may be on the other side of the earth – in that lays our generation’s power.

Best gig you’ve ever done/been to?
I’d say Ghetts was the most amazing Gig I’ve ever been to. I believe many people, especially outside of the UK don’t understand Grime, because they’ve never seen/heard it live. The energy is unreal. I think the best way for Grime to become more international is through live shows, I’ve never been to a concert with that much energy and crowd interaction. I must say I didn’t really get Grime at first when I came to the UK. But Ghetts show was like an epiphany for me.

Have you got any exciting projects coming up?

I just graduated from university a few days ago. So now that the degree is out the way, as I had promised my parents, I can focus on doing music -however, I did enjoy studying at the end. Studying business enterprise taught me a lot about how to run and start my own company (record label). So now I just want to get fully dedicated in exploring the music scene here, collaborating, producing with people and releasing my first EP/Mixtape.

Favourite holiday destination?
I have a very nerdy side to me and I don’t like “doing nothing“ – I’m very result/productivity driven. My dream Holiday would be to one day stand on the moon and look at earth. I’m a massive KidCudi fan, so anyone who’s familiar with that whole movement will understand why. #DreamOn #ManOnTheMoon

Favourite spot in London?
I haven’t explored London too much yet but am looking forward to when finally moving here early next year. So am looking forward to anyone willing to show me around, hola at me!

I however do love Camden, especially the market, as well as Brixton. Both areas are mad creative and great sources of inspiration and creativity. Also a lot of entrepreneurship and diversity of cultures there. Also, when it comes to architecture, Canary Wharf is great, it has a feeling like Coruscant in StarWars (but thats again the Nerd in me).

If you weren’t doing music what would you be doing instead?
I’d probably be working in international relations/affairs or consultancy. I believe that if you want to have influence or change something for the better, like e.g. fighting the corruption between the Western Hemisphere and leaders in the emerging/developing countries, you first have to become part of the system, do everything to not let it corrupt you and work from the inside, fighting for your cause. Prove that you understand and are capable, only then people will pay attention when you criticize or insist on change.

Which musician would you most like to work with?
If Johnny J was still alive then him, he used to be 2pac’s producer and obviously, Pac or Dr. Dre. Further, Sade, Femi or Fela Kuti, Eminem, Kanye West and Rick Rubin – him and Kanye always tend to get the greatness out of people. Finally, anyone from the whole Soulection clan, they create crazy vibes. Ohh and Little Simz, she’s very inspirational! Also, in Germany there’s an incredible rapper, Megaloh, check him out!

Where do you see yourself in 5 years?
I pray and work on to be in the position where I can work with anyone in any country, from music to business, art, finance, fashion and just create, develop. Make something meaningful, with society at it’s heart as beneficiary. And I want to be in the position to discover and help other talented acts and entrepreneurs, without trying to create a box/image that’s necessary to market them or robbing them off of their ideas, as it is often common practice today. I want to support/help and educate…that is the plan. I know it is a lot but I think it’s better to dream high and give your best – so that if you fail the end goal, you’ll still achieve a substantial amount. If you dream small and you fail the end goal, you’ll achieve nothing!

Favourite piece from the Serge DeNimes AW15 collection?
I love the jumpers with the camo prints on the side, the necklaces and the tracksuit, it’s super comfy – thats like something I’d probably live in when I create an album or record the EP!

Instagram: kelvyncolt
Twitter: @
TheForeignerBYS

 


SERGE MEETS: GUVNA B

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Photography: James Torkmorad

Describe yourself using a lyric from a song.

‘Every test is a lesson, every lesson is a blessing if you chose to see the message’. Love that one because it sums life up. There’s good times and bad times and you can learn from them both.

How did you get your start in music?

After building and releasing music for a few years, I played a headline show in London that a management company came to. They liked what they saw and we had a few meetings after. Eventually they offered me a management contract and from then on things started to move in a great direction pretty rapidly.

Best gig you’ve ever done?

Probably playing the O2 Arena with Hillsong. 18,000 people and all of them vibing with you. There’s nothing quite like it. It’s such an iconic venue so was great to play there.

Favourite part of winter?

Having a great excuse to not go out! I like being at home when I’m not performing or recording so winter’s good because my friends don’t go out as much!

Have you got any exciting projects coming up?

I’ve just dropped a new album called Secret World. Pretty chuffed with it and it’s the best body of work I’ve released. Check it out!

Favourite holiday destination?

Gotta be the Maldives. I went there on honeymoon and it was sick. Great weather, great food, super chilled. Swam with sharks too which obviously was wicked.

Favourite spot in London?

Blackheath Common because there’s lots of cool little shops and restaurants or the Breakfast Club spot in Liverpool Street. The food is the best.

If you weren’t doing music what would you be doing instead?

I’d probably be working with young people. I’m passionate about people reaching their full potential and realising they’ve got purpose in life.

Which musician or band would you most like to work with?

At the moment it’s Tori Kelly. Her voice is something else and I love what she stands for.

Where do you see yourself in 5 years?

Alive, doing what I love, and maybe with a couple of kids.

Favourite piece from the Serge DeNimes AW15 collection?

I love the grey tracksuit. It’s cool for comfort indoors and great to wear out too.

I couldn’t live without…

Headphones

Website: guvnab.com
Merchandise: allomate.co.uk

SERGE MEETS: CHRIS REID

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Photography: Lauren Mustoe

Describe yourself in 3 words.

Driven, outgoing and adaptable

What do feel are the advantages and disadvantage of being an ethnic model in the fashion industry?

Advantage would be that we bring a different look because of our ethnic backgrounds. So when designers need that ‘traditional african look’ ethnic models will be preferred.

I would say the disadvantages is that there are more demand for caucasian models, therefore not allowing many doors for ethnic models.

If you weren’t a model what would you be doing instead?

I would most definitely be a DJ as that was my main focus before modelling and still do a bit now when I have the time.

What advice would you give an aspiring model trying to catch a break?

I would say study the industry, whatever you do make sure you do it with all you’ve got because you never know who’s watching.

What do you enjoy most – runway or photo shoots?

Tough one but I would say photo shoots.

3 tips for taking an amazing selfie?

Good angle, lighting and don’t hold the camera to close.

Who’s your favourite fashion designer?

Tom Ford

Have you got any exciting projects coming up?

I’m going to be modelling next year in London for a Fashion & Charity ball to raise awareness for unprivileged children with rare diseases and the likes of Kendall Jenner, Rosie Huntington-whitely, and Chris brown will be attending.

Favourite restaurant?

Marco Pierre White

Where do you see yourself in 5 years?

Successful in the modelling industry, modelling for world class brands.

Favourite piece from the Serge DeNimes AW15 collection?

The charcoal so serge arm sweat and the matching bottoms

I couldn’t live without…

My Moms baking.

Instagram: chris_reid


SERGE MEETS: CARL CUNARD

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Describe yourself in 3 words.

Energetic, Approachable, Blonde

What’s your ultimate style rule?

I have no really boundaries to what I wear just as long as I look slick.

How do you keep in shape?

By giving up 50% of my life to work my backside off in the gym.

What is your number one tip to taking a great selfie?

Lighting , Lighting , Lighting

Have you got any exciting projects coming up?

I have my new lifestyle & fashion blog launching in the next couple weeks called “In My Shoes” (www.carlcunard.com)

Who are your style icons?

To be honest I don’t really have any style icons. My style is whatever I feel looks best on me so I experiment with things myself.

Favourite holiday destination?

Hollywood going in a weeks’ time can’t wait.

Where do you see yourself in 5 years?

Successful in whatever path I choose to take in life and also have some great friends and my family enjoying the journey with me.

Favourite piece from the Serge DeNimes AW15 collection?

I love the bomber jackets they look like they’re going to be ace.

I couldn’t live without…

My mum haha I ring her about 25 times a day.

 

Instagram: carl_cunard

Twitter: carl_canard

Website: www.carlcunard.com


SERGE MEETS: JAMES BOYLE

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Describe yourself in three words. 

Humble. Creative dark horse. A dreamer.

How many tattoos have you got? 

Nine in total. When I move to London I’m going to get more, I have so many ideas and I want to be covered!

How do you balance being an artist, designer and writer? 

Having a diary and a to-do list.

I’m always writing to-do lists and prioritising them into my diary and calendars at work. The time spent on each job depends entirely on the importance and size of the project or job I’m doing, for instance I’ve been working on a ballet costume design project lately and I’ve spent more time on designing than I have drawing or writing. It’s the same for anything else, really!

 

What’s your number one rule for taking a great selfie?

Take 50 pictures and choose one, you can’t go wrong.

Have you got any exciting projects coming up?

I do! I’m currently working on a ballet project at Eliot Smith Company in Northumberland, designing the dancers outfits with a dear friend of mine – the show is on November 12th. I’m also preparing for a few presentations and workshops with young adults/uni students this November and February next year.

Who are your style icons? 

Off the top of my head – Johnny Depp, William Cartier, FKA Twigs

Who’s your favourite fashion designer? 

I really enjoy the work of Bobby Abley, Florian Wowretzko and Riccardo Tisci.

Favourite place in London?

Shoreditch and Richmond. I like them both for different reasons, Shoreditch is lively, creative and there are so many cool, unusual haunts. Richmond is beautiful! Full of parks, Victorian buildings and has this unexplainable sense of tranquility – I used to live there!

If you could emulate the career of any of your idols who would it be and why? 

FKA Twigs. She’s insanely young yet talented, creative, versatile, down to earth and she works hard at what she does. She possesses all the qualities that inspire me and is a great example of what I want to be.

Where do you see yourself in 5 years? 

I see myself living in a minimally styled vintage apartment in London with lots of space. I’d be living with a partner or creative flatmate, perhaps a dog and definitely lots of little plants to fill the spaces. I love plants!

Career wise I think I’ve been incredibly lucky to obtain both my businesses Paradice UK and Jamboy & Co, especially at my age. I never needed to do any courses to qualify for my jobs, as it all started out as a hobby when I began selling T-Shirts to make money for university the following year. I didn’t even want to do art or fashion at the time, I was planning on being a lawyer!
This taught me that work is not about the money, or having a job title that may sound impressive, it’s about doing all your hobbies and what you love. If you don’t wake up in the morning wanting to go to work because you’re passionate for what you do, then you’re completely wasting your time!
For this very reason I want to go back into education to study further both Fashion and Art at CSM or LCF, going on to obtain a degree so I can hopefully become an internationally successful Artist/Fashion Designer. I think I owe myself, my family and my own hard work this opportunity, as it’s not something I had the option to pursue in the past.
I also hope to open a few physical stores around the world for Paradice UK and my art store Jamboy & Co, that would be a dream come true.

 

Favourite piece from the Serge DeNimes AW15 collection? 

The charcoal Alpha Sweat is really nice! It was super comfortable and the material was beautiful. I also really liked the elongated Shawfield Scoop tee, it’s perfect for nights out and would go with most things.

I couldn’t live without… 

My morning coffee, without this I am unable to function.

 

Instagram: @thejamesboyle

Twitter: @thejamesboyle

Tumblr: JAMBOY

Facebook: James Boyle

Website: thejamesboyle.com