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Photography: James Torkmorad

Describe yourself using a lyric from a song.

‘Every test is a lesson, every lesson is a blessing if you chose to see the message’. Love that one because it sums life up. There’s good times and bad times and you can learn from them both.

How did you get your start in music?

After building and releasing music for a few years, I played a headline show in London that a management company came to. They liked what they saw and we had a few meetings after. Eventually they offered me a management contract and from then on things started to move in a great direction pretty rapidly.

Best gig you’ve ever done?

Probably playing the O2 Arena with Hillsong. 18,000 people and all of them vibing with you. There’s nothing quite like it. It’s such an iconic venue so was great to play there.

Favourite part of winter?

Having a great excuse to not go out! I like being at home when I’m not performing or recording so winter’s good because my friends don’t go out as much!

Have you got any exciting projects coming up?

I’ve just dropped a new album called Secret World. Pretty chuffed with it and it’s the best body of work I’ve released. Check it out!

Favourite holiday destination?

Gotta be the Maldives. I went there on honeymoon and it was sick. Great weather, great food, super chilled. Swam with sharks too which obviously was wicked.

Favourite spot in London?

Blackheath Common because there’s lots of cool little shops and restaurants or the Breakfast Club spot in Liverpool Street. The food is the best.

If you weren’t doing music what would you be doing instead?

I’d probably be working with young people. I’m passionate about people reaching their full potential and realising they’ve got purpose in life.

Which musician or band would you most like to work with?

At the moment it’s Tori Kelly. Her voice is something else and I love what she stands for.

Where do you see yourself in 5 years?

Alive, doing what I love, and maybe with a couple of kids.

Favourite piece from the Serge DeNimes AW15 collection?

I love the grey tracksuit. It’s cool for comfort indoors and great to wear out too.

I couldn’t live without…




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Photography: Lauren Mustoe

Describe yourself in 3 words.

Driven, outgoing and adaptable

What do feel are the advantages and disadvantage of being an ethnic model in the fashion industry?

Advantage would be that we bring a different look because of our ethnic backgrounds. So when designers need that ‘traditional african look’ ethnic models will be preferred.

I would say the disadvantages is that there are more demand for caucasian models, therefore not allowing many doors for ethnic models.

If you weren’t a model what would you be doing instead?

I would most definitely be a DJ as that was my main focus before modelling and still do a bit now when I have the time.

What advice would you give an aspiring model trying to catch a break?

I would say study the industry, whatever you do make sure you do it with all you’ve got because you never know who’s watching.

What do you enjoy most – runway or photo shoots?

Tough one but I would say photo shoots.

3 tips for taking an amazing selfie?

Good angle, lighting and don’t hold the camera to close.

Who’s your favourite fashion designer?

Tom Ford

Have you got any exciting projects coming up?

I’m going to be modelling next year in London for a Fashion & Charity ball to raise awareness for unprivileged children with rare diseases and the likes of Kendall Jenner, Rosie Huntington-whitely, and Chris brown will be attending.

Favourite restaurant?

Marco Pierre White

Where do you see yourself in 5 years?

Successful in the modelling industry, modelling for world class brands.

Favourite piece from the Serge DeNimes AW15 collection?

The charcoal so serge arm sweat and the matching bottoms

I couldn’t live without…

My Moms baking.

Instagram: chris_reid


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Describe yourself in 3 words.

Energetic, Approachable, Blonde

What’s your ultimate style rule?

I have no really boundaries to what I wear just as long as I look slick.

How do you keep in shape?

By giving up 50% of my life to work my backside off in the gym.

What is your number one tip to taking a great selfie?

Lighting , Lighting , Lighting

Have you got any exciting projects coming up?

I have my new lifestyle & fashion blog launching in the next couple weeks called “In My Shoes” (

Who are your style icons?

To be honest I don’t really have any style icons. My style is whatever I feel looks best on me so I experiment with things myself.

Favourite holiday destination?

Hollywood going in a weeks’ time can’t wait.

Where do you see yourself in 5 years?

Successful in whatever path I choose to take in life and also have some great friends and my family enjoying the journey with me.

Favourite piece from the Serge DeNimes AW15 collection?

I love the bomber jackets they look like they’re going to be ace.

I couldn’t live without…

My mum haha I ring her about 25 times a day.


Instagram: carl_cunard

Twitter: carl_canard



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Describe yourself in three words. 

Humble. Creative dark horse. A dreamer.

How many tattoos have you got? 

Nine in total. When I move to London I’m going to get more, I have so many ideas and I want to be covered!

How do you balance being an artist, designer and writer? 

Having a diary and a to-do list.

I’m always writing to-do lists and prioritising them into my diary and calendars at work. The time spent on each job depends entirely on the importance and size of the project or job I’m doing, for instance I’ve been working on a ballet costume design project lately and I’ve spent more time on designing than I have drawing or writing. It’s the same for anything else, really!


What’s your number one rule for taking a great selfie?

Take 50 pictures and choose one, you can’t go wrong.

Have you got any exciting projects coming up?

I do! I’m currently working on a ballet project at Eliot Smith Company in Northumberland, designing the dancers outfits with a dear friend of mine – the show is on November 12th. I’m also preparing for a few presentations and workshops with young adults/uni students this November and February next year.

Who are your style icons? 

Off the top of my head – Johnny Depp, William Cartier, FKA Twigs

Who’s your favourite fashion designer? 

I really enjoy the work of Bobby Abley, Florian Wowretzko and Riccardo Tisci.

Favourite place in London?

Shoreditch and Richmond. I like them both for different reasons, Shoreditch is lively, creative and there are so many cool, unusual haunts. Richmond is beautiful! Full of parks, Victorian buildings and has this unexplainable sense of tranquility – I used to live there!

If you could emulate the career of any of your idols who would it be and why? 

FKA Twigs. She’s insanely young yet talented, creative, versatile, down to earth and she works hard at what she does. She possesses all the qualities that inspire me and is a great example of what I want to be.

Where do you see yourself in 5 years? 

I see myself living in a minimally styled vintage apartment in London with lots of space. I’d be living with a partner or creative flatmate, perhaps a dog and definitely lots of little plants to fill the spaces. I love plants!

Career wise I think I’ve been incredibly lucky to obtain both my businesses Paradice UK and Jamboy & Co, especially at my age. I never needed to do any courses to qualify for my jobs, as it all started out as a hobby when I began selling T-Shirts to make money for university the following year. I didn’t even want to do art or fashion at the time, I was planning on being a lawyer!
This taught me that work is not about the money, or having a job title that may sound impressive, it’s about doing all your hobbies and what you love. If you don’t wake up in the morning wanting to go to work because you’re passionate for what you do, then you’re completely wasting your time!
For this very reason I want to go back into education to study further both Fashion and Art at CSM or LCF, going on to obtain a degree so I can hopefully become an internationally successful Artist/Fashion Designer. I think I owe myself, my family and my own hard work this opportunity, as it’s not something I had the option to pursue in the past.
I also hope to open a few physical stores around the world for Paradice UK and my art store Jamboy & Co, that would be a dream come true.


Favourite piece from the Serge DeNimes AW15 collection? 

The charcoal Alpha Sweat is really nice! It was super comfortable and the material was beautiful. I also really liked the elongated Shawfield Scoop tee, it’s perfect for nights out and would go with most things.

I couldn’t live without… 

My morning coffee, without this I am unable to function.


Instagram: @thejamesboyle

Twitter: @thejamesboyle

Tumblr: JAMBOY

Facebook: James Boyle



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Describe yourself in 3 words.

Loud, busy, light-weight

How do you juggle being a model and studying Law at Southampton?

Modelling is a lot of fun. I won’t do it often because education is foremost important to pursue my career, but every shoot I treat a rest day for my brain to have fun. Especially for blog shoots.

What are your tips for talking the ultimate selfie?

You need to have the perfect lighting and angle. When I get in the right selfie position, it’s as if I have no flaws anymore, I’m basically a cat fish.

Have you got any exciting projects coming up?

Unfortunately not, just the usual updating my blog and preparing for my assessed moot.

What can you do without during winter?

The cold

Favourite holiday destination?

I travelled South-East Asia this year and it was honestly the most I’ve ever felt at home. So anywhere in SE Asia would be ideal, but if I had to be specific, either Koh Rong Island or Otres Village in Cambodia.

If you could swap places with anyone you admire who would it be?

Angelina Jolie. She’s more human and woman than I will ever be.

Where do you see yourself in 5 years?

5 years time I would have hopefully finished my accelerated degree in law and ideally I would already have a graduate job.

Favourite piece from the Serge DeNimes AW15 collection?

Grey symbolic T-shirt

I couldn’t live without…

This sounds so 21st century cliché but my phone. It is legit my life line.


Instagram: @bell_williams

Twitter: @bell_williams