SERGE MEETS : Jamal Edwards

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Describe yourself in 3 words?

Self Belief Passion and positivity

How about your style in 3 words?

Relaxed & Unique (couldn’t think of a 3rd word)

Tell us about SBTV?

SBTV was a solution to a problem, at the time I didn’t think talented people from the streets were getting a fair shot at sharing their talent with mainstream audience, so I setup SBTV as a way for talented people to share their talents with the world at large.

How did you go from amateur filmmaker to making SBTV?

I never look at it like that, I’ve more looked at as a mission, an agenda to audiences to ensure they can see what is out there in it’s entirety.

SBTV was originally based around urban music. Which artists do you listen to on a regular basis?

I listen to everything you know and I know it sounds cliche but i never get hooked on one album I always keep listening to different artists. Obviously theres’s particular songs i like but honestly I don’t have any regulars.

I understand you are currently working on a new project. Tell us about your new site.

For me, over the years I’ve grown to realise the audience is more of a community than an audience, the site is about expanding more of a network/community based attitude. The opinions of the viewers matter; these need to form the way things are commissioned and explored and I also want to explore the realities of celebrity in a fresh way, to empower them editorially through the brand and platform to engage with communities they curate in a truly dynamic and authentic manner.

What do you hope to be doing in 5 years time?

Still building SBTV in other territories & branching out of music into other areas.

What would be the soundtrack to your life?

Panik Pop feat. Joke – Life Is A Journey

Who are your musical idols?

Michael Jackson

Who are your style icons?

Pharell & David Beckham

What is your favourite Serge DeNimes item?

Serge Skull Sweat

Who is your Favourite designer?

Thomas Sabo

What is your favourite spot in London?

Fat Lorenzo’s on Clipstone Street

Website: www.sbtv.co.uk

Twitter: @JamalEdwards

Instagram: @JamalEdwards