Serge Meets Lewis

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MODEL: LEWIS STROMBERG
INSTA: @LEWIS.ST
AGENCY: SUPA
                                                                                                                                                                  PHOTOGRAPHER: HANNAH MILES
@PHOTOGRAPHYBYMILES

Favourite place in London?

Probably around Camden and Islington, I have some good memories of being around there while growing up.

Dream brand to collaborate with?

My dream brand to collab with would probably be Givenchy or Calvin Klein as they’re designers that tend to use more muscular models than most of the fashion industry.

Who’s your idol?

My idol is jesus, cool guy, other than that, Mr T was a big black guy that was socially aware, defied stereotypes and avoided controversy, while still being an iconic public figure and serving in his country’s military.

Do you have any hidden talents?

I can just about dunk a basketball on a good day.

😤 because if you were really in a situation that made you that angry you would never use the emoji.

Favourite piece of the Serge DeNimes collection?

The serge denimes jewellery and particularly the rings are my favourite part of the collection


Serge Meets | Oliver Florez

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Serge Meets Oliver Florez

 

How long have you been modelling? 
I started like 3 years ago, in Spain. A lot of things have happened since then!

How were you scouted? 
I was working in my uncle’s hairdressing salon, where I met Fernando my headbooker from UNO. We were talking and he proposed me doing a test shoot. Fortunately things were good, and now I’m here in London.

We heard you were at university, what are you studying?
 

Yes, I study Communication. It’s not my passion but I think it could be useful in a future. When I was a child I dreamt about working for National Geographic or something similar so this could help me to work for them.

Where do you see yourself in 5 years? 

Hard question haha, I dont know yet. You don’t know what will happen tomorrow. However I just want to travel as much as possible, so if I had to say something I would like to be far away, discovering new places and cultures.

What’s your favourite part of London?
 
Shoreditch. I live there and the neighbourhood is awesome , cool spots, bohemian areas with soul. Canary Wharf is cool, I discovered that place during a shoot. Also Tate Museum, of course.

What would be your dream brand to model for?
 
Yamamoto for sure. Nobody has known how to express and develop something so simple and at the same time so deep like black colour. He mixes street and elegance and his collaborations with Adidas are just incredible. He is the master. If I worked for him, it would be fantastic and unforgettable. I also like Marcelo Burlon , KTZ and OBEY.

When you are not modelling or studying, what do you do in your spare time?
Chilling with friends, drinkings beers, listening to music. I like to play sports such Basketball and Football, and a good book or film is always a great choice. And of course, clubbing.

Favourite piece from the A/W16 collection? 
No Noise Denim Jacket is my favourite . Also any bomber is obligatory in my wardrobe. I like the design of the rings.


Serge Meets | Chris Jammer

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  MODEL: CHRIS JAMMER 
                                                                                                                                                                     PHOTOGRAPHER: HANNAH MILES

Serge Meets Chris Jammer

Was modelling your first role?

 My first modelling role was for iD magazine for the FKA Twiggs story. I had my hair bleached white and got covered in temporary tattoos.

– Except from the gym what else do you do in your spare time?

I run a music festival called Strawberries and Creem based in Cambridge

– Is modelling a full time job for you? If you weren’t modelling what would you be doing?

 I only model part time as organising events is my full time thing.

– Tell us something you’ve never told an interviewer before!

 I play the oboe!

– What is your favourite piece of the AW16 collection?

My favourite piece is the white jumper I shot in first. 


SERGE MEETS : Jamal Edwards

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Describe yourself in 3 words?

Self Belief Passion and positivity

How about your style in 3 words?

Relaxed & Unique (couldn’t think of a 3rd word)

Tell us about SBTV?

SBTV was a solution to a problem, at the time I didn’t think talented people from the streets were getting a fair shot at sharing their talent with mainstream audience, so I setup SBTV as a way for talented people to share their talents with the world at large.

How did you go from amateur filmmaker to making SBTV?

I never look at it like that, I’ve more looked at as a mission, an agenda to audiences to ensure they can see what is out there in it’s entirety.

SBTV was originally based around urban music. Which artists do you listen to on a regular basis?

I listen to everything you know and I know it sounds cliche but i never get hooked on one album I always keep listening to different artists. Obviously theres’s particular songs i like but honestly I don’t have any regulars.

I understand you are currently working on a new project. Tell us about your new site.

For me, over the years I’ve grown to realise the audience is more of a community than an audience, the site is about expanding more of a network/community based attitude. The opinions of the viewers matter; these need to form the way things are commissioned and explored and I also want to explore the realities of celebrity in a fresh way, to empower them editorially through the brand and platform to engage with communities they curate in a truly dynamic and authentic manner.

What do you hope to be doing in 5 years time?

Still building SBTV in other territories & branching out of music into other areas.

What would be the soundtrack to your life?

Panik Pop feat. Joke – Life Is A Journey

Who are your musical idols?

Michael Jackson

Who are your style icons?

Pharell & David Beckham

What is your favourite Serge DeNimes item?

Serge Skull Sweat

Who is your Favourite designer?

Thomas Sabo

What is your favourite spot in London?

Fat Lorenzo’s on Clipstone Street

Website: www.sbtv.co.uk

Twitter: @JamalEdwards

Instagram: @JamalEdwards


Serge Meets : Nick Brewer

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Describe yourself in three words?

Honest, friendly, awkward.

How about your style in 3 words?

Hmm. Simple, comfortable, natural.

When did you first know you wanted to be a musician?

I’ve enjoyed writing lyrics and rapping since about the age of 9, and it was something I always dreamed of doing. However, I never really believed it could be anything more than just a hobby. So being able to really give it a go as a career is something i’ve wanted since young, but never imagined could actually happen.

You have just released your new EP ‘warning light’, have you got any big projects coming up in the new feature? 

Yeah, ‘Warning Light’ was an EP, which aimed to serve as a taster of whats to come, along with my previous EP ‘Four Miles Further’, which I put out in June last year. I’m working on my debut album at the moment, which will hopefully be out at some point this year.

What would be your advise to an aspiring musician?

Work out what makes you different as an artist, what you stand for as a person, and then hold on to that. Don’t worry if people don’t get it straight away. It’s tempting to just follow what everyone else is doing, but if you can be innovative and unique, you’re on to something.

Which of your songs are you most proud of and why?

I think it would probably be have to be a song I wrote called ‘Close’. It’s about my mum, who is really important to me, and has been so supportive of me. She says I get my rapping skills from her, although i’m not sure what she’s basing that on!

Are you looking to do any collaborations in the near future?

Yeah, I love working with other artists, and i’ve been fortunate to work with some really cool people already. Hopefully that will continue, and i’ll be able to keep working with people that i’m a fan of.

What do you hope to be doing in 5 years time?

Hopefully i’ll still be doing music, in what capacity or on what level that may be, I don’t know. But I love making music, so that’s what I aim to be doing. I would love to start up my own project for young people too; a record label of sorts, which would aim to develop and mentor young people interested in creating music.

What would be the soundtrack to your life?

Mos Def – Black On Both Sides. I think that album captures almost every emotion I have felt at one time or another in life.

Who are your musical idols?

Nas and Eminem are probably the 2 rappers I look up to the most, in terms of lyricism. I think John Mayer and George Benson are incredible musicians, and they inspire me also.

Who are your style icons:

I’m not sure really. It’s not really something I think about a lot. But I do think David Beckham and David Gandy are super cool though.

What is your favourite Serge DeNimes item?

That’s a tough question, cos I like a lot of the stuff. If I had to pick one piece though, it would probably be the Wolf hoodie.

Favourite spot in London?

I’m a bit of a History nerd, so it would have to be the Tower Of London. Who are your style icons:

ITunes: NickBrewer

Soundcloud: NickBrewer

Twitter: @ItsNickBrewer


Serge Meets : Christopher Millington

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Describe yourself in three words?

Forever an amateur

How about your style in 3 words?

Very little colour

When did you first know you wanted to be a model?

I didn’t, I guess. I got told to try it out and I was quite hesitant at that stage, this was 2 years ago. It never really occurred to me that I’d be able to model in any capacity. I got scouted in London through a shop window and it’s been non-stop ever since, I’m extremely lucky!

Have you got any big projects coming up?

I’m just about to work at the GQ Man Of The Year awards for Hugo Boss, in Hollywood. (That’s pretty cool)
Aside from that, I’ve got some big things coming with DIESEL, Whistles, Jigsaw, Topman and REISS, over the next few months. It still blows my mind that brands with such prestige; appreciate my work and want to collaborate on content with me.

What would be your advise to an aspiring model?

Go speak to an agency, that’s the first thing you should do. They’ll set your expectations and be realistic with you about your prospects. If you’re lucky, they’ll take you!

What do you think will be happening with you in the next 5 years?

Honestly, I have no idea. I’ve been really enjoying my transition from modelling into menswear blogging, it’s something I’m really passionate about and I’m loving every minute of it. Aside from that, I’m a director in LA supply brand Saint Rita Parlor, so I’ll be doing things with those guys for a long time. Who knows! It’s all a big whirlwind but I think I’ve got it under control, I think.

What song would be the soundtrack to your life?

Great question! I’d probably say a mixture between all of the movie soundtracks that Hans Zimmer has ever produced. I absolutely adore all of his work and he’s forever going to be my favourite musical influence.

Who inspires you?

My Grandfather, he was just the perfect role model for me, he taught me everything about life that I carry with me today. I owe the world to that man.

Who are your style icons?

Johan Lindeberg, Dylan Rieder. Both effortlessly brilliant. Distressing, relaxed cuts, worn-out pieces and bold outfits. They always look great.

What is your favourite Serge DeNimes item?

I really love the block tee, it’s definitely my favourite!

Favourite spot in London?

I love the south bank, it’s super cool and a skateboarder’s paradise. Aside from that, I’m a big fan of the Queen of Hoxton, what a cute little pub that is.

Favourite spot in London?

I’d absolutely love to walk for Burberry, there’s something so prestigious and unattainable about their shows, especially as a bearded and tattooed model, I could never see myself doing it.
To shoot, I’d love to work for Prada, their campaigns are always beautiful and I’m a huge fan of their imagery.

Website: http://forgetfashion.com

Twitter: @chrisjohnmilly

Instagram: @chrisjohnmillington


Serge Meets: Sim MK1

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Describe yourself in three words?

Determined, Loyal, Positive

How about your style in 3 words?

Diverse, Tailored, Polished

When did you first know you wanted to be a musician?

Way back in 2004 when i first fell in love with the grime/garage scene, acts such as dizzee rascal & so solid crew. I started writing lyrics at school, lol my flow was the worst but managed to entertain my mates with my humorous witty wordplay.

Have you got any new releases coming up?

Currently locked away in the studio building lots of new solo material, planning to release my first single early 2015 alongside my own artist management company.

What would be your advise to an aspiring musician?

Trust your gut instinct every time, network your ass off, and always remind yourself you have nothing to lose.

What do you think will be happening with you musically in the next 5 years?

Definitely touring/headlining globally, consistent chart success, and a very prominent figure in the music industry.

What song would be the soundtrack to your life?

Kanye West – Power

Who inspires you musically?

No one in particular, however, anyone that represents progression & positivity. Also driving through sloane street & knightsbridge at night i find highly inspirational lol !!

Who are your style icons?

Don’t actually have one, i mainly just take inspiration from daring individuals who like to make a statement.

What is your favourite Serge DeNimes item?

Wolf bomber jacket is right up there !!

Favourite spot in London?

Kebab Kid in Fulham especially after the gym

Website: www.mk1official.com

Twitter: @Simeon_MK1

Instagram: @simmk1


Serge Meets : Mikill Pane

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Describe yourself in three words?

Unpredictable…

How about your style in 3 words?

Whatever. I. Like.

When did you first know you wanted to be a musician?

When I realised nobody was listening to my spoken word without the accompaniment of music. Melodies help them digest it. It’s a trick.

Have you got any big projects coming up?

I do. I have some singles and possibly an album ready for 2015. The non-musical projects shall remain secrets for now.

Do you have a favourite of all your releases?

At the moment, yeah. It’s Godfather EP, which is out now on iTunes.

What would be your advise to an aspiring musician?

Don’t do it if you don’t love it, and expect to hate yourself and everyone around you once in a while, while your trying to establish yourself.

What do you hope to be doing in 5 years time?

Polishing an Ivor Novello award. My own – I don’t want to be a housekeeper

Who are your musical idols?

DJ Premier.

Who are your style icons?

Don’t have any of those.

What is your favourite Serge DeNimes item?

The long-sleeved so serge tee.

Who is your favourite designer?

Shawn Stussy

Favourite spot in London?

Clutch Chicken on Ravenscroft Street.

iTunes: MikillPane

Twitter. @MikillPane

Instagram. @MikillPane

 


Serge Meets : BB Kaye

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Describe yourself in three words?

Easy going, emotional, loyal.

How about your style in 3 words?

Classy, trendy, cool.

How did you first get into Modelling?

I was spotted in Birmingham at the Clothes Show Live. I was a dancer on the main stage.

Have you got any big projects coming up?

I do, but I’m not allowed to talk about it until it’s time (sorry).

What would be your advise to an aspiring model?

Embrace your insecurities and try not to compare yourself to others.

What do you hope to be doing in 5 years time?

Working for Shonda Rhimes.

What’s next for you?

Literally boarding a flight to Rio de Janeiro :)

Who are your style icons?

James Dean, Justin Theroux, Olivia Palermo.

What is your favourite Serge DeNimes item?

Wolf hoodie and the the long oversized white tee with 4 symbols.

Who is your favourite designer?

The Kooples.

Favourite spot in London?

Anywhere I have my Laptop to catch up with my shows.

Twitter: @itsbbkaye

Instagram: @itsbbkaye

 


Serge Meets: Shystie

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Describe yourself in 3 words?

Funny, honest, caring.

Now how about your style in 3 words?

Edgy, sexy, energetic.

Hows your favourite artist?

Reece Bibby right now, he’s 15 and amazing.

How did  you get into music?

I hung out with a lot of guys in sixth form that were into music and rapping and they taught me the basics. From there I practiced day and night and over the years perfected my craft really.

In 2003 I did a girls version of Dizzee Rascals ‘I luv u’ then got signed to Universal, polydor. Since then I’ve toured with 50 cent, The Streets, Basement Jaxx and I’m still here 10yrs later doing what I love.

Do you play any instruments?

Not yet, but I’m learning two at the moment.

What radio station do you listen to?

A few, Radio 1xtra, capital Xtra, kiss fm and radio one.

What do you hope to be doing in 5 years time?

Music and taking a new young artist under my wing, more modelling, having my own successful brand ie clothing, fragrances etc and lots more acting in feature films and tv series.

I just plan on being more established and successful by that time.

Who are your style icons:

Don’t have any, I just admire good taste in any individual really, regardless if their famous or just the average person / stranger, if they have a good style then I love that.

What is your favourite Serge DeNimes item?

The white tee that says SDN LONDON. Not being bias lol but it’s actually now one of my fav T shirts. I love the fit and quality of it and I like minimal designs & things, so this tee is perfect for me.

Favourite spot in London

The pan peninsula in canary wharf.

Twitter: @iamshystie

ITunes: Shystie

Youtube: Shystie

 


Serge Meets : Georgina Philipps

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Describe yourself in three words.

Off the rails.

Why did you move to New York?

To become an actress.

Why did you want to become an actor?

I love being the centre of attention.

What’s a normal day for you?

A coffee, cream cheese bagel and watching Weirdos.

What current projects are you working on?

Tomorrow I am shooting a short film where I play the role of a girl obsessed with comic books and has a desire to become a superhero. I also just landed the supporting role in Lake Placid 5 where I get chased around by crocodiles. This shoots in Bulgaria later in the month.

Dream person to work with?

Leonardo DiCaprio.

Who would play you in your life?

My twin sister, Emma.

Favourite place to hang out in New York?

The subway.

Favourite film?

True Romance.

Favourite Serge Item?

Black skulls sweat.

Tell us something we don’t know.

I don’t know my lefts from rights.

 Website : www.georginaphilipps.squarespace.com

Twitter : Georgina

Instagram : Georgina

 


Serge Meets : Bee Beardsworth

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Describe yourself in 3 words:
I like cats.

Describe your style in 3 words:
Expression of me.

How did you become a model?
I was scouted a few times, so I eventually decided to give it a shot and see what would happen.

What was it like shooting for Diesel?
Really sick. The whole shoot was based around rock & roll, and I wore a wig that was like Joan Jett’s mullet. All the outfits were leather and denim. And there was a black cat for some of the close up shots. I love The Runways and old rock music, so it was pretty much the best Tuesday I’ve ever had.

You are also an artist, what/who inspires you to be creative?
I love art that has a strong impact and message behind it, art that makes you think. My favourite modern artists are Tracey Emin, Banksy, Damien Hirst and Robert Montgomery. For me, art is inspired by everything. Art isn’t separate to my life: it is parallel.

Who are your style icons?
David Bowie, Anna Dello Russo, Rihanna, and the Queen (seriously…Corgi swag).

What do you hope to be doing in 5 years time?
Doing what I want.

What is your favourite Serge DeNimes item?
I love the long sleeved black top from the Harvey Nichols collection with the symbols on the left arm, and the new earrings with the crucifix hanging off them.

Where is your favourite spot in London?
The crystal and mineral room in the Natural History Museum.

Tell us something we don’t know?
I know all the words to ‘Fuckin’ Problem’ by A$AP Rocky.

Blog: beebeardsworth

Instagram: @bee_beardsworth


World Cup in the Clouds

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There are a multitude of places to watch all the action of the world cup, but few are as spectacular or unique as the Netil360 ‘ World Cup in the Clouds’ lounge. It provides the ultimate world cup destination, an unrivalled setting with panoramic views over London. With a 60″ Screen, a party atmosphere and a bring your own booze policy each match is a real celebration. For bigger games be sure to call in advance for reservations.

So leave the cramped overcrowded pubs of central London and watch the matches in style while overlooking the city.

More information can be found on their website.


Kopparberg’s Urban Forest Bar

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This summer, Kopparberg is opening an Urban Forest in Ashwin Street, Dalston. Open daily from Wednesday the 2nd of July – Sunday 3rd August, it serves as an exhibition space featuring gigs, DJs, street artists and a Kopparberg bar. Some of the artists featured include New Young Pony Club and Lucy Rose, as well as a host of top DJ’s from around the world. Koppaberg have even teamed up with Brick Lane’s Swedish Bar and Kitchen, Fika to provide authentic Scandinavian food.

So spend this summer’s evenings over in Dalston to experience Koppaberg’s take on a mystical, eccentric pine forrest- and catch some great music performances and art installations while you’re there.

Open daily from Wednesday 2nd July – Sunday 3rd August

 

Find out more here:


The Grill on the Market: Smithfield

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Located next to London’s Smithfield Market, The Grill on the Market is a popular lunchtime restaurant and post-work destination for city locals. With easy access to Farringdon Tube station, the restaurant is reminiscent of a sleek Manhattan steakhouse. The interior is filled with dark wood, leather booths, glittering chandeliers and soft lighting, making it an perfect place for a date.

The Grill on the Market makes an excellent spot for lunch, or cocktails after work. Also look out for the live music in the evenings, which add to the chic nature of the bar. The menu is meat heavy, but with welcome additions such as Lobster in garlic butter, or the more unusual grilled ostrich steak, which leave more adventurous diners coming back again and again.

 

For the latest news and deals:

Follow on facebook:

Follow on twitter: @GotmSmithfield


Fever Tree: Ultimate Gin Pop up – Hoxton square

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Fever tree the luxury drink manufacturer, is taking over a bar in Hoxton square to bring London the ‘Ultimate G&T Experience’. Featuring over 160 different types of Gin, the pop up event allows vistors to experience a variety of G&Ts and uncover their favorite Gin.

For those who want to be experimental, or drink a bit more, the event also features: ‘G&T Flights’ where each week you can choose four different gins to sample. Each ‘Flight’ costs £12, and £2 from each is donated to Malaria no More UK.

Located in Hoxton Square in North East London, the bar will be opening its doors from the 12th June until 26th July. To guarantee a place, make a reservation, email [email protected] or just pop in when you are in the area.


The designjunction’s Scandinavian Exhibition and Cafe on the King’s Road

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The designjunction is taking over Habitat’s Platform gallery on the King’s Road, turning it into a Scandinavian pop-up throughout June. The Nordic themed pop-up features a design exhibition plus a cafe serving the best food Scandinavia has to offer. The exhibition is themed along the lines of a midsummer mystical woodland with an eclectic mix of styles and designers.

Designjunction showcases the best in lighting, furniture and product design from across the world, presenting world class design and styling against unusual industrial backdrops. The event will be well worth a look at for inspiration and the perfect place to relax on the Kings road.

The Exhibition runs 6th -30th June (the cafe is open Weds – Sunday during this time). Catch it at the Platform Gallery, Habitat, 208 King’s Rd, Chelsea, London SW3 5XP.

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Serge DeNimes Launch Exclusive range at Harvey Nichols

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Serge DeNimes for Harvey Nichols

We are proud to present an exclusive collection that will be available at Harvey
Nichols, our premium apparel is emblazoned with original designs that epitomise contemporary
urban culture and true artistic beliefs.

To celebrate the launch, we have teamed up with Hackney Rapper Mikill Pane and Krump Dancer Dominant to create an exclusive video.

Launched at the Harvey Nichols Knightsbridge Store in London with an evening that celebrated the artistic
community at the heart of the brand, showcasing our new Serge DeNimes collection.

Creating a lifestyle rather than just a clothing brand the new collection aims to both inspire and entertain.

The collection is priced from £55-£75 and is available to purchase now HERE. Also available at Harvey Nichols.

#SoSerge #SDN4HN

 


Rooftop film club | May-September 2014

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rooftop fimRooftop film club presents the ultimate experience this Summer- choose between the rooftops of The Queen of Hoxton, The Bussey Building or Kensington roof Gardens to watch some new releases and cult classics. There will be food and drink on site and new films added regularly throughout the summer months.

What a fantastic first time experience, whether you decide to go with your mates or you’re taking that special someone, you will not be let down by the buzzing atmosphere and the city scenery. Maybe you’ll catch us there too.

Check it out here#SoSerge


Dalston yard: street Feast

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Something to tickle your taste-buds this summer, looking for a cool and edgy hang out, well you’re in luck- Street Feast, the nomadic street food night market, has announced its return to Dalston Yard, embarking on a 20 weekend run every Friday and Saturday from 16th May to 27th September. With new mini ‘Dalston Yard Diners’ from Pizza Pilgrims and B.O.B’s Lobster, a rotating line up of your favourite street food traders, more covered rainproof areas then ever before and the return of The Gin Store (with a selection of over 30 gins), Street Feast has your summer well and truly sorted.

Continuing to lead the way in the world of street food, Street Feast has this year proclaimed that street eating doesn’t have to be on-your-feet eating with its new mini ‘Dalston Yard Diners’. These diners will be covered, seated areas with table service, open for walk-ins and bookable for large groups, and will be at Street Feast for the entire 20-weekend run. Expect a Pizza Pilgrims Street Pizzeria with purpose built wood-fire oven, serving their Neapolitan pizzas and house-made Limoncello, a 20 coverNew England style clam shack from B.O.B’s Lobster serving up kerbside clam bake and their classic lobster rolls, as well as a 40 cover Steak Diner with a set menu of Cornish beef & chips and selection of craft beers and whisky.

Alongside the seated diners will be a rotating line up of street food traders including Street Feast favourites Rola Wala serving up their twisted Indian street food, Yum Bun with their fluffy steamed buns and Smokestak parking up their custom-built 4.5 tonne BBQ Smoke Train. Breddos Tacos will also be making a return with their Taco Shack, offering a menu of non-traditional tacos alongside their unrivalled sliders.

Drinks will be taken care of by four brilliant bars; Rotary Bar with its giant festival-sized cocktails and wide selection of London and international craft beers, The Gin Store offering a selection of over 30 gins, a Tequila Bareto serving the summer-popular Frozen Margaritas (Pomegranate, Tamarind, Grapefruit and more) alongside the legendary Chilliback*, and Ruth Spivey’s wine bar on the move, Street Vin. And with two thirds of Dalston Yard now covered, you’ll be able to enjoy Street Feast come rain or shine.

Sounds great right? get yourself down there!

Check out the Street Feast Website for more info.

#SoSerge