serge item of the week- Rotary Watch (Jura calibre collection)

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rotary watch

Rotary have released a rather suave gentleman’s collection of skeleton, automatic, timepieces that feature Rotary’s first ever proprietary movement. This exquisite movement has been created through dedicated watch manufacturing and a commitment to advancing technologies, resulting in a truly exceptional collection of entirely Swiss Made, skeleton, automatic, watches.

The Jura Calibre collection is one of a kind, combining traditional and contemporary design elements, each model adheres to the unparalleled standards set by Rotary and includes a unique feature of 21 jewels within the movement. This impeccable range includes sapphire glass dials, which exposes the precision movement, stainless steel or two tone bracelet straps in gold or rose gold plate.


rotary 2 rotary 3 roatry watch 2




Serge Meets : Mary Ballantyne

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Describe yourself in 3 words:

Fun, empathetic, ‘downtoearth’

Now how about your style in 3 words:

Eclectic, bohemian, mix

So you’re a woman of many talents, not only a model, you’re a singer, a poet, a writer, an artist and an illustrator; how do you find time to yourself? 

Thats very kind, with the sense of having time for myself, I like to meditate, do yoga & relax, Burn some incense and organic candles. I lived near Glastonbury growing up, it is quite chilled there, so this state of mind is quite easy to tune into. It is very important to have time to rest, as we live in a very hectic world, but you can find peace anywhere.

Who are your art influences?

People which inspire me in the art world, are new and old. For my work I tend to visualize my painting or work before I create it. I love the Pre-Raphaelites, John William Waterhouse. Greek mythology & Arthurian legend, I find fascinating, but really I get inspired by anything, perhaps someone I have met.

Being a Poet is pretty impressive, how did you get into it?

I love writing, Its something that is quite personal to me, but it’s a way of expressing myself too. I like the emphasis that language can create for feelings as well as building a picture. Especially so in poetry, doesn’t take too long to read and communicates a lot.

How old were you when you started singing; what has been your music influence?

I started singing when I was a toddler, I did a lot of musical performances when I was growing up & I was in the choir for many years singing soprano (The really high notes ha ha). I went to a very musical school so I was really lucky to visit many beautiful cathedrals and venues. I once remember singing for the elderly in a care home- Music is a universal language and it can create happiness & make us reminisce memories from any moment in time. Music influences: range from rock, pop, classical, opera, electronic, really the list is endless..

Do you have a different style depending on which part of your life you are working on?

In clothes style.. Not really, I mean I wear the things that I feel right in. I buy the things that I like, sometimes different, I would say I do have a peculiar taste. I mean to say, if my friend invited me to a lovely black tie dinner, I wouldn’t turn up in a bin bag. For modelling you do have to adjust your style, especially for some clients, but then some are open to your personality.

What do you hope to be doing in 5 years time? 

I hope to be doing more of the things I love & am passionate about. I’ll be working on more exciting projects. So, Just like a radio station I would say Stay tuned on the Mary Ballantyne station… :)

Who are your style icons?

A man: Marc Bolan, A woman: Bridgitte Bardot. I get inspired by the new and old style icons. Once I saw lovely folk on a cruise ship and asked her where she got her beret from.

What is your favourite Serge DeNimes item?

Choose one? you must be kidding me, I love the t-shirts but one… its got to be the gold padlock necklace its really unique. Its sort of like a printed coin, it reminded me of those ancient wax seals…

What is your favourite spot in London?

The parks, the river, favourite spot: Under a dappled tree anywhere. Thanks for having me :)


Instagram: @mary_ballantyne

Twitter: @Mary_Ballantyne


Boxpark Shoreditch | Filling Pieces Pop-Up

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Filling pieces

Filling Pieces were first established in Amsterdam in 2008 by Guilluame Philibert, aiming to fill the gap between haute couture and street couture. Each style integrates his original silhouettes with materials from seasonal trends ultimately producing collections of impeccable taste and high quality.

Reporting back with a second Drop Spring/Summer collection featuring a mix of mesh and crocodile and elephant-embossed leather in spring-ready colorways. Exclusive to London, Filling Pieces are available for a short time only at BoxPark Shoreditch. Check out their website and pick your favourite style- if you’re lucky you may be able to get your hands on a pair.


The Mayor of Scaredy cat town | Spitafields Bar

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We all want to be the friend that suggests the london distressed, hidden doors that provide access to the secret, elite-packed underground candlelit cocktail bar.

This week we’ve stepped it up a notch- not just bringing the restaurants with food that makes you salivate and cocktails bars that make you weak at the knees, we’ve now come up with something that you simply won’t be able to resist.

Perhaps you have a date this week, you want to come up with something different, well allow Serge to introduce you to, The Mayor of Scaredy Cats.

Head to The Breakfast Club, on Artillery Lane, just off Bishopsgate, inside you’ll spot Smeg fridge, don’t be shy, have a peak.

Inside you’ll find a quirky, dimmed-lit, cocktail bar serving a unique range of cocktails and delicious food.

You’d wow your date with exclusivity, you’d be guarantied another date.

Click here for more info. #SoSerge


Serge Meets : O’shea Robertson

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Describe yourself in 3 words:

If I were to describe myself in 3 words, they would be calm, happy & competitive.

Now how about your style in 3 words:

Simple, classic & representative.

 What type of music are you in to?

I honestly love all music but my favourite genres (what I’m listening to the most at the moment) are probably hip hop, indie & whatever genre Majestic Casual would be.

So you’re a full-time model, how long have you modelled for?

I am a model & I have been modelling full time for nearly 4 years with my fantastic agency Select. It’s been going well.

Do you have a different style depending on which part of your life you are working on?

I tend to blend my style between work & my lifestyle. I’m a relaxed person so I try to show that in the way I dress. It only changes for important events.

What do you hope to be doing in 5 years time?

In 5 years time I hope to be travelling the world. If not then I would like to know my direction in life. At the moment, I like it pretty much up in the air.

Who are your style icons?

Ozwald Boateng (always impeccable dressed), Will Smith, Johnny Depp (looks cool all the time), Kanye West (has his own vision & direction for fashion) & David Beckham (the dude guy knows how to dress).

What is your favourite Serge DeNimes item?

My favourite SDN item is probably the yellow gold padlock, it looks cool over any black or white top.

Strangest thing you have worn?

Strangest thing I’ve worn a paper mâché fox’s head.

Where is your favourite spot in London?

My favourite spot in London is Shoreditch House.

Instagram: @ohgodoshea

Twitter: @OhGodOshea

The house of peroni’s may 2014 residency in lincolns inn field

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house of peroni

In 2013 The house of Peroni showcased a new wave of contemporary italian culture representing the very best in modern italian style, design, art, music and food.

Once again this year they’re hosting The House of Peroni Residency in Lincolns inn field- Have a read of all the exciting events going on-

“Guests are invited to explore four floors featuring specially-commissioned artworks by Italian designers, artists and architects and to relax at one of three beautifully designed bars offering exciting infused drinks.

The House will also feature a stunning third floor restaurant, where guests can taste the evolution of Italian food with a bespoke menu by culinary collective Bottega Wapping, as well as a convivial terrace with an outdoor bar serving Peroni Nastro Azzurro and a bespoke drinks menu by the resident mixologist.

Throughout the month, The House will feature an exciting weekly schedule of stylish Italian events which will include:

Dining in Multicolour:  Inspired by the explosion in colour photography of 1963 – the year Polaroid began manufacturing colour film – this unique dining experience is a sensory extravaganza of stimulating flavour and colour. The entire room, right down to the cutlery, will be a dizzying rainbow of multicolour and will form the backdrop to an equally colourful feast prepared by The House of Peroni’s resident chefs Bottega Wapping, whose inspiration for the menu derives from the Red Green Blue model of colour used in photography and electronic systems.

The Art of Gelato: Discover the surprising history of Italian dessert, Gelato, in this artisan-led masterclass. From the ancient sorbettiera to the latest machine technology, the makers of GINO Gelato will teach you all there is to know about the famed frozen dessert. Put your newly learned skills to work as you create some of your own and take the chance to taste innovative flavours including Olive Oil & Parmesan, and Tiramisu.

Italian Brunch Club: Enjoy a leisurely brunch at The House of Peroni on Saturdays. Taste classic Italian dishes reworked with a modern twist, such as the Uova alla Napoletana or traditional baked eggs cooked with ham, stracchino, spring onions and paprika, while sipping a selection of innovative Peroni Nastro Azzurro infused drinks. While you relax with friends, you’ll be entertained by a hand-picked selection of live bands and DJs.

Alfresco Feast & Italo-beats: Experience premium Italian street food vendors combining the best of fine dining with a laid-back street food approach on the beautiful terrace at The House of Peroni in associated with Urban Food Fest. A selection of DJs will provide backdrop of remixed classic Italian beats. Don’t miss your chance to try dishes such as nettle gnocchi with blue cheese sauce and osso buco or braised veal shank richly seasoned in herbs.

Modern Vintage: Create Your Own Silk Scarf: Inspired by the timeless chic of Sophia Loren, this design masterclass looks back at the history of the Italian printed silk scarf, the designers that popularised it, and the women that made them iconic culminating in guests creating their own 100% silk crepe de chine scarf with a bespoke design.

Become an Italian Barista: The House of Peroni, in association with Lavazza, will deliver this authentic Italian coffee experience where guests will learn the origins of coffee and enjoy a tasting session with different beans and blends covering all the classics from velvety cappuccinos to intense espressos.”

For more info Click Here


Serge Meets : Emma Shenkman

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Describe yourself in 3 words?

Childish, Playful and Creative – I’m a true Gemini 

Now how about your style in 3 words?

Mood Dependant, Personal

So you’re a DJ, what type of music are you in to?

I’m a real music baby, so really I have no specific genre of music I am more affiliated too.  My father from the day I was born played me Blues, Jazz, Rock n Roll, Soul and Country Music so they has a massive place in my heart.  But I have over the years also grown a love for House, and Techno.  In a set you’ll see me playing a bit of everything.

Who’s your favourite artist/DJ?

Tough question, can’t give you one simple answer to this one.  My favourite DJ/Producers at the moment are Maya Jane Coles and Gaiser and my favourite live act right now is Pale.  I do also love everything by Massive Attack.

We know you’re also in acting, what sort of acting do you do?

Theatre and Film.  They are two different mediums which require a totally different approach.  But at the end of the day they are both the art of telling stories.  I love both of them equally.

What’s your favourite film?

Wild at Heart

Do you have a different style depending on which part of your life you are working on?

I have a wardrobe with so many different types of clothes from all different eras (a lot of 70s, 80s and 90s stuff), I can kind of be whatever I feel like! I mainly like to wear what I’m feeling.  So some days I’ll wake up and want to wear a baggy t-shirt, skinny jeans and my adidas gazelles and another day I wake up and want to wear my crochet hippie dresses and some days I just want to mix them all together!  It depends on my mood each morning.  But for auditions I tend to dress in the style my character would, and I have a similar attitude in rehearsals its helps keep you in the part, clothes say so much about a person.

What do you hope to be doing in 5 years time?

Acting in a play at the Royal Court

Who are your style icons:

Anita Pallenberg – she’s an expressive and free dresser. That’s what its all about.

What is your favourite Serge DeNimes item?

The black simple t – shirt with the Serge symbols.  I actually wore it to a gig last night with a vintage 70s red leather mini skirt.

Strangest thing you have worn:

Burberry print trouser suit.  It was actually quite cool!

Favorite spot in London:

Is about to be … MODE by boyfriends new club under the Westway which opens next month.

Joe and the Juice Pop-Up Shop

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This week from Monday the 13th to Thursday the 17th of April Serge are hosting an Exclusive 70% off sale at Joe and The Juice on the Kings road, Chelsea. Joe and the Juice offer a selection of healthy fruit juices and smoothies, made right in front of you. the juice bar with danish origins also offers a range of danish style snacks and sandwiches to accompany your chosen blended juice.

Selling last season items, new season caps and iphone cases at such good prices, gives you a great excuse to visit this easter holiday.

Joe & The Juice
65 Kings Road,
SW3 4NT, London



LA freak smuk video party

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photo227La Freak is an alternative movie night and creative endeavour into the world of erotic film showing short film escapades that each explore a different facet of sexuality, La Freak provides a kinky roulette for the audience. By adding new films to the listing each month.

La Freak is back at The Macbeth in Hoxton Street for a regular night of ‘smut videos’ April 10th (tomorrow).  The night has been running since 2012, and this may be the last one at The Macbeth due to demand for tickets.  Guaranteed to be an interesting night .

La Freak promises you quality and artistic footage, good people, and the ideal popcorn experience- why not try something different for only £10. Check it out :


Serge Meets : Zainab Ayeni

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zainab front 1


Describe yourself in 3 words?

Thoughtful, Humorous, Caring

Now how about your style in 3 words?

Unsuccessful hipster skater

Where are you from?

Hhmm…My father is Nigerian, my mother is Lebanese Gambian, I was born in Nigeria, raised in The Gambia so can I say I am Gambian or Gambian Nigerian? I’m a child of the world! How about that? Ha!

So you work at Ralph Lauren- What is a typical day at work?

It depends, as I work in wholesale, it can vary from buying appointments with buyers, to travelling abroad 4 times a year to see our new collections. When the selling seasons are over, I’m usually in the office doing various tasks involving sales analysis, planning marketing activities with our marketing team in Geneva, to visiting clients with stores across the UK. My colleagues/friends at Ralph Lauren UK are awesome which also makes day to day working environment even more exciting!

Have you worked for any other big fashion houses?

Yes, I worked at Diesel 5 years ago. That was fun brand to work for.

What do you hope to be doing in 5 years time?

I wish to sit on a beach in The Gambia selling coconuts but I have responsibilities so hopefully slowing down and working for myself and being happy and healthy

What’s next for you?

I have an idea on something which is in developing stages so I can’t disclose much more at the moment but I hope most people find it inspiring.

Who are your style icons:

Phoenix Thorwall. He’s my former manager’s son and I think he is now 7. I haven’t seen him in a few years but this kid always used to wear the coolest outfits.

What is your favourite Serge DeNimes item?

My red beanie

Favorite designer?

I don’t have one

Favourite spot in London:

My flat!

Twitter : @ZainabAyeni

Serge Meets : Gina Kushka

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Describe yourself in 3 words?

Passionate, Motivated, Compassionate

Now how about your style in 3 words?

Vintage, Classic, Flirty

Not only are you modelling, but you’re a full-time musician, a painter, and in your last year studying at the renowned Courtauld Institute; how do you find time to yourself?

Haha, well, I’d say all of those things are ‘time for myself’; to build myself so that I can give as much to the world that I’m possibly capable of. What I struggle with though, is balancing those things with downtime to just chill. The problem is that I’m wired that way; I don’t feel at ease with myself unless I’m working.

Who’s your favourite painter?

Either Cy Twombly or Wilhelm De Kooning. Such honest painters.

Do you play any instruments?

I taught myself guitar at a young age and I also use piano to write with because it takes my music to a place that’s different to guitar, but I’m not very good at it.

What radio station do you listen to?

I love listening to ClassicFM during the day. It’s epic. And Radio1 at night – Annie Mac’s fun.

Do you have a different style depending on which part of your life you are working on?

It all sort-of merges into being one ‘style’, but for different parts of my life I definitely would put things together differently. For example when I’m going to the recording studio I’d wear a bomber, leather trousers and some high tops, but when I’m painting, I’d wear a cropped t-shirt and dungarees . Obviously night’s out are more sophisticated as well, but always in the same vibe of vintage-classic and sexy.

What do you hope to be doing in 5 years time?

That’s a really big question for me to answer. I have way too many things on my list. I believe we can do anything – we just have to put our minds to it and not let anything stop us or get in the way of our belief in ourselves. No matter what you think may be an obstacle, there’s always a way of getting past it. You just have to carry on and build an unstoppable motivation so that it becomes an inherent part of you that you can’t fight. There is no substitute to hard work – it beats talent and will get you there in the end. In reality though, my short-term goals are my music and painting. After that, the world is my oyster and I want to give as much to it as possible. I have so many plans. I want to help the conservation of animals at home in South Africa and eventually return to art-history academia, but there’s so much more.

Who are your style icons:

So many. Grace Kelly and Audrey Hepburn because I think every woman should be elegant and graceful, Edie Sedgwick because I find her undeniably sexy in her ‘give-a-sh*t’-ness, also Brigitte Bardot and Nancy Sinatra.

What is your favourite Serge DeNimes item?

The Floral SDNxLDN white t-shirt

Favourite spot in London:

Anywhere that vaguely makes me feel like I’m back in Cape Town haha.


Lates with MasterCard @ Natural History museum.

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nhm after hoursThe last friday of every month the natural history museum is hosting an evening event for the public free of charge.

Enjoy delicious food and drinks from their one off pop up bars and restaurants and listen to their up and coming musicians live in the central hall.

Also Catch an evening viewing of their latest exhibition- Britain: One Million Years Of Human History.

Serge are hugely inspired by nature and visiting the history museum in the evening just makes it extra fun.

Check it out here!



Serge Meets : King Charles

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king charles

Describe yourself in 3 words.

Cave Man Elite

Now how about your style in 3 words:

Troll meets Princess

Do you have a different style depending on which part of your life you are working on?

I think it changes as my inspiration changes. when inspired to show off I’ll be more of a princess about what cloth covers me, but when I’m not I could make a troll look chic.

Who are your style icons:

Carlos Acosta, Beau Brummel, Charlie Chaplin, Grace Jones

What is your favourite Serge DeNimes item?

The Padlock Tee

Favorite designer?

Laurence Airline

Strangest thing you have worn:

A Coyote

Favourite spot in London?

The airport

What do you hope to be doing in 5 years time?

Well  I like touring very much so I think that is what I’d like to be doing, hopefully my fifth album. Either touring it or listening to it. I have a real hunger to release albums and i feel like the more i have out the more at ease I’ll feel in the world.

What’s next for King Charles?

I’ve got a new album that I’m very excited to release, not sure exactly when, probably when I least expect it but I’ll definitely hit the road to celebrate. Its been a long time coming so I hope you and everyone else can join in the celebrations with me.


Serge Meets : Tijana Tamburic

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Describe yourself in 3 words:

The first time I was asked this question was at the job interview to be a sales assistant when I was 17 and I found it an interesting question so I thought it through seriously and eventually replied ‘sarcastic, outspoken and argumentative’. It didn’t go down so well but I still think it’s the most accurate answer I have.

Now how about your style in 3 words:

Comfortable, classic and Serbian-hand-me-down-chic.

You do some very varied things, tell us about your comics publishing venture?

My father and I opened a publishing company called Omnibus in Serbia on the back of our first book, and anthology of comics from the former Yugoslavia, called ‘The Comics We Loved’. We buy the rights to english and foreign graphic novels that we love and have them published in Serbian. Through this process we met many artists and graphic novel writers from Serbia, Croatia, Slovenia and so on whose incredible work was not getting the publishing or acknowledgement it deserved. We decided to translate their works into English and open an interactive platform for comics artists and readers called Modesty Comics. You can read many examples of the works of dozens of artists for free and buy the whole work as an E-book. We also sell originals and merchandise.

What are your passions?

Working on causes I think are worth while to get people involved in things I think are worth while. An example, as that sentence was quite convoluted; being a translator at world sporting events (I did the 2012 Olympics and the FINA world Championships 2013) to get young people interested and engaged in sport and helping incredible comics writers and artists spread their work.

Where are you from originally?

I was born in Belgrade, Serbia, and am possibly the most patriotic person you will ever meet.

How do you enjoy being in London, the epicentre of Fashion?

I’ve been raised in London and it’s very much my stomping ground. I am a city baby and can’t imagine not being somewhere where so much is accessible. I like that people have the resources to express themselves with fashion and that I have been able to work with such a variety of designers. On the other hand, it does create a certain amount of pressure on what you wear and I find that so contrived and stressful that I give up more often than not and you’ll notoriously find me in very unattractive, but extremely comfortable, fleece trousers and shirts.

What do you hope to be doing in 5 years time?

Hopefully something more settled that makes me happy but i’ll probably be winging it like I am now.

What is your favourite Serge DeNimes item?

I like a simple white T-shirt like the SDN one, that you can style with anything.

Favourite spot in London?

As a building I love the Natural History Museum, but in this weather my bed is my favourite place to be.

Favourite Designer?

I’d say Sophie Hulme and Joshua Kane (who, coincidently, both went to the same university).




Dub Jam

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dub-jam-1Feeling the urban summer vibes this week at Dub Jams BBQ Rum kitchen in Covent Garden.

We’re loving this hot hangout and we’re not just talking about their jerk chicken. This small converted cloak room has some impressive upcycled furnishings, like stools made from beer kegs; a bar made from half a surfboard and decorative lighting fashioned out of Red Stripe stubs.

With a selection of rum based cocktails – all of which are served in colourful hand-painted tin cans you wont be disappointed.  So if you’re in the area check it out!

For more info visit Dub Jams website-

#So Serge

Serge Meets : Josh ‘JDP’ Parkinson

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(Josh wears the All Over Symbol Tee)




Describe yourself in 3 words:

Likes To Party ; )

You are not only a model, but an MC and DJ, which consumes most of your time?

At the moment its been the music side of things. I was MC’ing for a lot of other people for a bit which i love but want to crack on with my DJ sets more so (and MC for myself ha). Really trying to concentrate on my production right now too. Just recently put out a new EP actually for free download on my soundcloud.

Do you have a different style depending on which part of your life you are working on?

Haha, Yea i guess so. I mean when i have to meet clients on the modelling side i try to look a little smarter than when i’m playing at a rave….But to be fair the only difference is is if i’m going to wear a hat or not.

What do you hope to be doing in 5 years time?

S**t im going to be in my 30’s! Well i just hope to be doing something i love still with good people around me.

What’s next for JDP?

Just to keep cracking on and perfecting my sound. I’m still pretty fresh to the Production side of things but im making songs now that i really enjoy listening to and hopefully everyone else will too.

Who are your style icons:

I don’t really have an icon to be fair, i just like certain things people pull off. Some people might look sick in one thing, then do it wrong in another. I like people to atleast be a little daring every now and then though.

What is your favourite Serge DeNimes item?

I’m loving the Skulls Sweater. Getting a lot of compliments when Ive been wearing it about. I want it in a full tracksuit!!….Serge hook a brudda up with something exclusive ; )

Favourite designer?

I love Versace (The 90’s stuff) and Moschino. Ive had the pleasure of doing their show a few times in Milan and love everything about it.

Strangest thing you have worn:

Probably the Nun outfit from my music video “Supernova”. The looks i was getting walking around london in that. Im currently trying to work out a new look for the next video to top it ha.

Favourite spot in London:

You’ll probably find me down at “Ping” in Earls Court. I DJ down there quite a bit and its always a quality vibe. Banging food too!

Twitter: @JDPSimplex

Images by: @iamjohncronin


Serge Meets : Orla Brennan

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Describe yourself in 3 words?

Creative, Laid-back (thats technically three)

Now how about your style in 3 words?

Relaxed, Oversized, Comfy

Apart from modelling, what consumes most of your time?

Mostly napping, yoga and painting.

What do you hope to be doing in 5 years time?

Anything that makes me happy!

What’s next for you?

Finishing my a-levels.

Who are your style icons:

To be honest, I don’t really have any (..Ollie Proudlock?)

What is your favourite Serge DeNimes item?

The beach bikini print tee, because its super soft.

Favorite designer?

I don’t really wear big brands all that much but I like mens streetwear and old skool Ralph Lauren etc.

Strangest thing you have worn?

I once wore a rubber top and skirt for a shoot.

Favourite spot in London?

The top of Parli Hill ‘cause the view is the bang bang.



Serge DeNimes takeover @ Ping

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On Thursday the 13th of February SDN  took over Ping in Earl’s Court for a one off display of our new collection.

We had DJ’s: JDP and IQ on board to feed our ears for the evening, in addition Greigh Wolfe performed an exclusive set. If anyone needed more then we also had a surprise performance from a group of special guests – Wet Wipez, Londons Krump Dancing crew.

Ping is a successful Ping Pong kitchen, club and games room in Earls Court. Since its opening Ping has put on a different night for every day of the week. On Monday they hold movie nights (this month is Leonardo DiCaprio month), Tuesday sees their ever-popular Ping Pong tournament with prizes such as Contiki trips. Wednesdays are their acoustic nights and Thursday, Fridays and Saturdays are always packed out with music from some of London’s finest DJs. Ping is the perfect location for an after work pizza and drink with an added bit of competitiveness to round your evening off.

The SDN x PING video will be released soon. Head to facebook and twitter to see how the event went down.




Serge Meets : Leebo Freeman

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(Leebo wears All Over Cross Sweatshirt)

Describe yourself in 3 words?

Open, Passionate, Positive

Now how about your style in 3 words?

Comfy, Slick, North

You are into your tattoos, tell us about your most recent?

My most recent is St George’s cross coupled with a colourful traditional rose because “No matter where I roam, I will return to my English rose. For no bonds can ever tempt me from she.”

Where are you from originally?

Salford, Manchesta!

How do you enjoy being in London, the epicentre of Fashion?

I bloodeh love London! It’s a brilliant place an the style here is dead good.

What do you hope to be doing in 5 years time?

I reckon i’ll be blasting some major Hollywood films and busy with my music all the time as usual. Possibly starting a family.

You are not only a model but also on the music scene. Tell us a little about what you are up to?

I actually have a lot going on with music at the moment which has been SO hard not to share any of my new tracks. Am working on some things with a couple cool independent labels about releasing a 4 track EP and a full 10track LP of my Funky Disco style Deep house. Chuffed!

Who are your musical icons:

6th borough project! The Revenge, Liam Gallagher, Trapped under ice, Animals as leaders… But to name a few.

What is your favourite Serge DeNimes item?

Really like all my Serge kit, it’s quality and happy to support gear from such a sound mate of mine like Ollie. Love me Rio T-shirt though!

Favourite spot in London?

Would have to say crossing Tower Bridge at night is just something to take your mind away fromany problem. It’s so beautiful and has such a view to stretch the eyes over the Thames.

Twitter: @LeeboFreeman

Instagram: @leebothestampede


Serge Meets : Nick Offord

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Describe yourself in 3 words?

I’m a criminal.

Now how about your style in 3 words?

Tres Chic Darling

Your modelling career is going very well at the moment, you’ve worked with some big names in fashion, where do you take your style inspiration from?

Could be anywhere. Bit of a magpie I guess. Like to keep it simple though.

What do you hope to be doing in 5 years time?

Hopefully something that doesn’t tie me down. I like to be on the move!

Who are your style icons?

Bowie, jagger, Tyler the creator

What is your favourite Serge DeNimes item?

Serge DeNimes logo Black T… would like a new bomber jacket, do you do them?

Favourite designer?


Strangest thing you have worn?

Thom Browne SS14 Paris show… check that shit out. But lets be honest, fashions all a bit weird.

What’s your favourite spot in London?

Victoria Park Skate Park or Alexandra Palace on a sunny day.


Shot by John Cronin