Kopparberg’s Urban Forest Bar

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This summer, Kopparberg is opening an Urban Forest in Ashwin Street, Dalston. Open daily from Wednesday the 2nd of July – Sunday 3rd August, it serves as an exhibition space featuring gigs, DJs, street artists and a Kopparberg bar. Some of the artists featured include New Young Pony Club and Lucy Rose, as well as a host of top DJ’s from around the world. Koppaberg have even teamed up with Brick Lane’s Swedish Bar and Kitchen, Fika to provide authentic Scandinavian food.

So spend this summer’s evenings over in Dalston to experience Koppaberg’s take on a mystical, eccentric pine forrest- and catch some great music performances and art installations while you’re there.

Open daily from Wednesday 2nd July – Sunday 3rd August


Find out more here:

The Grill on the Market: Smithfield

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Located next to London’s Smithfield Market, The Grill on the Market is a popular lunchtime restaurant and post-work destination for city locals. With easy access to Farringdon Tube station, the restaurant is reminiscent of a sleek Manhattan steakhouse. The interior is filled with dark wood, leather booths, glittering chandeliers and soft lighting, making it an perfect place for a date.

The Grill on the Market makes an excellent spot for lunch, or cocktails after work. Also look out for the live music in the evenings, which add to the chic nature of the bar. The menu is meat heavy, but with welcome additions such as Lobster in garlic butter, or the more unusual grilled ostrich steak, which leave more adventurous diners coming back again and again.


For the latest news and deals:

Follow on facebook:

Follow on twitter: @GotmSmithfield

Fever Tree: Ultimate Gin Pop up – Hoxton square

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Fever tree the luxury drink manufacturer, is taking over a bar in Hoxton square to bring London the ‘Ultimate G&T Experience’. Featuring over 160 different types of Gin, the pop up event allows vistors to experience a variety of G&Ts and uncover their favorite Gin.

For those who want to be experimental, or drink a bit more, the event also features: ‘G&T Flights’ where each week you can choose four different gins to sample. Each ‘Flight’ costs £12, and £2 from each is donated to Malaria no More UK.

Located in Hoxton Square in North East London, the bar will be opening its doors from the 12th June until 26th July. To guarantee a place, make a reservation, email [email protected] or just pop in when you are in the area.

The designjunction’s Scandinavian Exhibition and Cafe on the King’s Road

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The designjunction is taking over Habitat’s Platform gallery on the King’s Road, turning it into a Scandinavian pop-up throughout June. The Nordic themed pop-up features a design exhibition plus a cafe serving the best food Scandinavia has to offer. The exhibition is themed along the lines of a midsummer mystical woodland with an eclectic mix of styles and designers.

Designjunction showcases the best in lighting, furniture and product design from across the world, presenting world class design and styling against unusual industrial backdrops. The event will be well worth a look at for inspiration and the perfect place to relax on the Kings road.

The Exhibition runs 6th -30th June (the cafe is open Weds – Sunday during this time). Catch it at the Platform Gallery, Habitat, 208 King’s Rd, Chelsea, London SW3 5XP.


Serge DeNimes Launch Exclusive range at Harvey Nichols

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Serge DeNimes for Harvey Nichols

We are proud to present an exclusive collection that will be available at Harvey
Nichols, our premium apparel is emblazoned with original designs that epitomise contemporary
urban culture and true artistic beliefs.

To celebrate the launch, we have teamed up with Hackney Rapper Mikill Pane and Krump Dancer Dominant to create an exclusive video.

Launched at the Harvey Nichols Knightsbridge Store in London with an evening that celebrated the artistic
community at the heart of the brand, showcasing our new Serge DeNimes collection.

Creating a lifestyle rather than just a clothing brand the new collection aims to both inspire and entertain.

The collection is priced from £55-£75 and is available to purchase now HERE. Also available at Harvey Nichols.

#SoSerge #SDN4HN


Rooftop film club | May-September 2014

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rooftop fimRooftop film club presents the ultimate experience this Summer- choose between the rooftops of The Queen of Hoxton, The Bussey Building or Kensington roof Gardens to watch some new releases and cult classics. There will be food and drink on site and new films added regularly throughout the summer months.

What a fantastic first time experience, whether you decide to go with your mates or you’re taking that special someone, you will not be let down by the buzzing atmosphere and the city scenery. Maybe you’ll catch us there too.

Check it out here#SoSerge

Dalston yard: street Feast

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street feast dalston

Something to tickle your taste-buds this summer, looking for a cool and edgy hang out, well you’re in luck- Street Feast, the nomadic street food night market, has announced its return to Dalston Yard, embarking on a 20 weekend run every Friday and Saturday from 16th May to 27th September. With new mini ‘Dalston Yard Diners’ from Pizza Pilgrims and B.O.B’s Lobster, a rotating line up of your favourite street food traders, more covered rainproof areas then ever before and the return of The Gin Store (with a selection of over 30 gins), Street Feast has your summer well and truly sorted.

Continuing to lead the way in the world of street food, Street Feast has this year proclaimed that street eating doesn’t have to be on-your-feet eating with its new mini ‘Dalston Yard Diners’. These diners will be covered, seated areas with table service, open for walk-ins and bookable for large groups, and will be at Street Feast for the entire 20-weekend run. Expect a Pizza Pilgrims Street Pizzeria with purpose built wood-fire oven, serving their Neapolitan pizzas and house-made Limoncello, a 20 coverNew England style clam shack from B.O.B’s Lobster serving up kerbside clam bake and their classic lobster rolls, as well as a 40 cover Steak Diner with a set menu of Cornish beef & chips and selection of craft beers and whisky.

Alongside the seated diners will be a rotating line up of street food traders including Street Feast favourites Rola Wala serving up their twisted Indian street food, Yum Bun with their fluffy steamed buns and Smokestak parking up their custom-built 4.5 tonne BBQ Smoke Train. Breddos Tacos will also be making a return with their Taco Shack, offering a menu of non-traditional tacos alongside their unrivalled sliders.

Drinks will be taken care of by four brilliant bars; Rotary Bar with its giant festival-sized cocktails and wide selection of London and international craft beers, The Gin Store offering a selection of over 30 gins, a Tequila Bareto serving the summer-popular Frozen Margaritas (Pomegranate, Tamarind, Grapefruit and more) alongside the legendary Chilliback*, and Ruth Spivey’s wine bar on the move, Street Vin. And with two thirds of Dalston Yard now covered, you’ll be able to enjoy Street Feast come rain or shine.

Sounds great right? get yourself down there!

Check out the Street Feast Website for more info.


serge item of the week- Rotary Watch (Jura calibre collection)

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rotary watch

Rotary have released a rather suave gentleman’s collection of skeleton, automatic, timepieces that feature Rotary’s first ever proprietary movement. This exquisite movement has been created through dedicated watch manufacturing and a commitment to advancing technologies, resulting in a truly exceptional collection of entirely Swiss Made, skeleton, automatic, watches.

The Jura Calibre collection is one of a kind, combining traditional and contemporary design elements, each model adheres to the unparalleled standards set by Rotary and includes a unique feature of 21 jewels within the movement. This impeccable range includes sapphire glass dials, which exposes the precision movement, stainless steel or two tone bracelet straps in gold or rose gold plate.


rotary 2 rotary 3 roatry watch 2




Boxpark Shoreditch | Filling Pieces Pop-Up

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Filling pieces

Filling Pieces were first established in Amsterdam in 2008 by Guilluame Philibert, aiming to fill the gap between haute couture and street couture. Each style integrates his original silhouettes with materials from seasonal trends ultimately producing collections of impeccable taste and high quality.

Reporting back with a second Drop Spring/Summer collection featuring a mix of mesh and crocodile and elephant-embossed leather in spring-ready colorways. Exclusive to London, Filling Pieces are available for a short time only at BoxPark Shoreditch. Check out their website and pick your favourite style- if you’re lucky you may be able to get your hands on a pair.


The Mayor of Scaredy cat town | Spitafields Bar

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We all want to be the friend that suggests the london distressed, hidden doors that provide access to the secret, elite-packed underground candlelit cocktail bar.

This week we’ve stepped it up a notch- not just bringing the restaurants with food that makes you salivate and cocktails bars that make you weak at the knees, we’ve now come up with something that you simply won’t be able to resist.

Perhaps you have a date this week, you want to come up with something different, well allow Serge to introduce you to, The Mayor of Scaredy Cats.

Head to The Breakfast Club, on Artillery Lane, just off Bishopsgate, inside you’ll spot Smeg fridge, don’t be shy, have a peak.

Inside you’ll find a quirky, dimmed-lit, cocktail bar serving a unique range of cocktails and delicious food.

You’d wow your date with exclusivity, you’d be guarantied another date.

Click here for more info. #SoSerge


The house of peroni’s may 2014 residency in lincolns inn field

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house of peroni

In 2013 The house of Peroni showcased a new wave of contemporary italian culture representing the very best in modern italian style, design, art, music and food.

Once again this year they’re hosting The House of Peroni Residency in Lincolns inn field- Have a read of all the exciting events going on-

“Guests are invited to explore four floors featuring specially-commissioned artworks by Italian designers, artists and architects and to relax at one of three beautifully designed bars offering exciting infused drinks.

The House will also feature a stunning third floor restaurant, where guests can taste the evolution of Italian food with a bespoke menu by culinary collective Bottega Wapping, as well as a convivial terrace with an outdoor bar serving Peroni Nastro Azzurro and a bespoke drinks menu by the resident mixologist.

Throughout the month, The House will feature an exciting weekly schedule of stylish Italian events which will include:

Dining in Multicolour:  Inspired by the explosion in colour photography of 1963 – the year Polaroid began manufacturing colour film – this unique dining experience is a sensory extravaganza of stimulating flavour and colour. The entire room, right down to the cutlery, will be a dizzying rainbow of multicolour and will form the backdrop to an equally colourful feast prepared by The House of Peroni’s resident chefs Bottega Wapping, whose inspiration for the menu derives from the Red Green Blue model of colour used in photography and electronic systems.

The Art of Gelato: Discover the surprising history of Italian dessert, Gelato, in this artisan-led masterclass. From the ancient sorbettiera to the latest machine technology, the makers of GINO Gelato will teach you all there is to know about the famed frozen dessert. Put your newly learned skills to work as you create some of your own and take the chance to taste innovative flavours including Olive Oil & Parmesan, and Tiramisu.

Italian Brunch Club: Enjoy a leisurely brunch at The House of Peroni on Saturdays. Taste classic Italian dishes reworked with a modern twist, such as the Uova alla Napoletana or traditional baked eggs cooked with ham, stracchino, spring onions and paprika, while sipping a selection of innovative Peroni Nastro Azzurro infused drinks. While you relax with friends, you’ll be entertained by a hand-picked selection of live bands and DJs.

Alfresco Feast & Italo-beats: Experience premium Italian street food vendors combining the best of fine dining with a laid-back street food approach on the beautiful terrace at The House of Peroni in associated with Urban Food Fest. A selection of DJs will provide backdrop of remixed classic Italian beats. Don’t miss your chance to try dishes such as nettle gnocchi with blue cheese sauce and osso buco or braised veal shank richly seasoned in herbs.

Modern Vintage: Create Your Own Silk Scarf: Inspired by the timeless chic of Sophia Loren, this design masterclass looks back at the history of the Italian printed silk scarf, the designers that popularised it, and the women that made them iconic culminating in guests creating their own 100% silk crepe de chine scarf with a bespoke design.

Become an Italian Barista: The House of Peroni, in association with Lavazza, will deliver this authentic Italian coffee experience where guests will learn the origins of coffee and enjoy a tasting session with different beans and blends covering all the classics from velvety cappuccinos to intense espressos.”

For more info Click Here


Joe and the Juice Pop-Up Shop

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This week from Monday the 13th to Thursday the 17th of April Serge are hosting an Exclusive 70% off sale at Joe and The Juice on the Kings road, Chelsea. Joe and the Juice offer a selection of healthy fruit juices and smoothies, made right in front of you. the juice bar with danish origins also offers a range of danish style snacks and sandwiches to accompany your chosen blended juice.

Selling last season items, new season caps and iphone cases at such good prices, gives you a great excuse to visit this easter holiday.

Joe & The Juice
65 Kings Road,
SW3 4NT, London




LA freak smuk video party

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photo227La Freak is an alternative movie night and creative endeavour into the world of erotic film showing short film escapades that each explore a different facet of sexuality, La Freak provides a kinky roulette for the audience. By adding new films to the listing each month.

La Freak is back at The Macbeth in Hoxton Street for a regular night of ‘smut videos’ April 10th (tomorrow).  The night has been running since 2012, and this may be the last one at The Macbeth due to demand for tickets.  Guaranteed to be an interesting night .

La Freak promises you quality and artistic footage, good people, and the ideal popcorn experience- why not try something different for only £10. Check it out : http://www.lafreak.co.uk/


Lates with MasterCard @ Natural History museum.

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nhm after hoursThe last friday of every month the natural history museum is hosting an evening event for the public free of charge.

Enjoy delicious food and drinks from their one off pop up bars and restaurants and listen to their up and coming musicians live in the central hall.

Also Catch an evening viewing of their latest exhibition- Britain: One Million Years Of Human History.

Serge are hugely inspired by nature and visiting the history museum in the evening just makes it extra fun.

Check it out here!



Dub Jam

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dub-jam-1Feeling the urban summer vibes this week at Dub Jams BBQ Rum kitchen in Covent Garden.

We’re loving this hot hangout and we’re not just talking about their jerk chicken. This small converted cloak room has some impressive upcycled furnishings, like stools made from beer kegs; a bar made from half a surfboard and decorative lighting fashioned out of Red Stripe stubs.

With a selection of rum based cocktails – all of which are served in colourful hand-painted tin cans you wont be disappointed.  So if you’re in the area check it out!

For more info visit Dub Jams website- www.dubjam.co.uk/

#So Serge

Serge DeNimes takeover @ Ping

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On Thursday the 13th of February SDN  took over Ping in Earl’s Court for a one off display of our new collection.

We had DJ’s: JDP and IQ on board to feed our ears for the evening, in addition Greigh Wolfe performed an exclusive set. If anyone needed more then we also had a surprise performance from a group of special guests – Wet Wipez, Londons Krump Dancing crew.

Ping is a successful Ping Pong kitchen, club and games room in Earls Court. Since its opening Ping has put on a different night for every day of the week. On Monday they hold movie nights (this month is Leonardo DiCaprio month), Tuesday sees their ever-popular Ping Pong tournament with prizes such as Contiki trips. Wednesdays are their acoustic nights and Thursday, Fridays and Saturdays are always packed out with music from some of London’s finest DJs. Ping is the perfect location for an after work pizza and drink with an added bit of competitiveness to round your evening off.

The SDN x PING video will be released soon. Head to facebook and twitter to see how the event went down.




The Qube Project

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The Qube Project is the newest “musically educated” forward thinking, late nightpop-up experience coming to the London club scene. Attendees must be members in possession of sleek Qube Project members card. Those without membership may only gain entry on recommendation of an already registered member.


The Qube project has already attracted a huge amount of interest on the build-up to their launch event at a secret location, so much so that applications for membership have been paused due to high demand. The location of the launch party on 07/02/14 will be disclosed via email to members.

This innovative new night promises to offer a “more wholesome experience” for your ears with combinations of the UKs finest soul, house and techno music.

If you want to find out more head to The Qube’s website and eagerly await the reopen of their membership applications.

#SoSerge #SDN


December POP-UP

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This weekend we have joined forces with Taylor Morris Eyewear and Language of Flowers to bring YOU something for everyone on the run up to Christmas.


Find us at 336 Kings Road for the chance to own the last of our Summer stock,

including our vests, phone cases, original sweatshirts and tees such as the Soldier or Umbrella tee.

336 Kings Road will be open from 11-8 all weekend.

Proudlock and the SDN team hope to see you there.

#SoSerge #SDN

So Serge – Under The Tree

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This saturday Under The Tree returns after a years sabbatical on Saturday 14th of December, bringing you a sterling line up in an intimate setting.


EJECA (2020 Vision)
MR. GORDO (Foundations)

Serge have collaborated with U.T.T to bring you our collection, giving every 50 people through the door a LIMITED EDITION Serge DeNimes goody bag.

In addition, UBER taxis have offered all attendees a free ride in exclusive, stylish card.

To receive your £20 ride for free just download the Uber app, enter the promo code ‘underthetree’.

Check out the teaser:

Come along from 10pm. We will be partying #SoSerge style until the early hours.

Tickets can be purchased here:

BI: http://billetto.co.uk/en/events/underthetree
RA: http://www.residentadvisor.net/event.aspx?526189
OS: http://www.ovalspace.co.uk/events/

“No one looks back and remembers the nights they stayed in”

#SDN #SoSerge

Ink On The Skin

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As you will have seen from So Serge we love all forms of art work – from canvas to wall to body.

This week we have been checking out ink on the body inspired by minimalism and raw beauty. Serge DeNimes has always been inspired by art. Our very first designs features photographs taken in Rio De Janeiro, and art is something we have kept our eye on ever since.

Check out Ink On The Body for some inspiration of your own and expect to see a few of these snaps featured on our very own blog.

#SoSerge #SDN.