Serge DeNimes shoot 05/04/16 on location

Model: Christie Leigh
Photographer: Lauren Mustoe

How did you get into modelling?
I had always modeled for friends at school and college and when I moved to London to do a foundation in art and design I got an agent and started modeling properly. I was really lucky that my agency we’re really cool about me studying along side modeling. 

What advice would you give an aspiring model?
To not take it too seriously, i think girls can get really caught up in the industry and its sad because its a really fun job and we should all just enjoy it. 

What’s the best thing about your job?
I think its obvious but getting to travel is a big perk! And that every day is different. You never get board, even on casting days when you’re traveling and waiting around allot you can get stuck into a good book.

Have you got any exciting projects coming up?
I’ve got 2 new Illamasqua make-up campaigns coming out soon which is pretty exciting as I love the brand. I also shot a cute little Adidas campaign just before Christmas so hopefully that will be out soon as well. 

Who’s your favorite designer at the moment?
I’m in LOVE with Rodarte – I like how they make the most beautiful and delicate pieces and then make them cool and fun. The Star Wars collection they did in 2014 is by far my fave. But i’m not like obsessed with designers or labels in anyway – I buy most of my clothes from charity shops and vintage shops. I love clothes to have had a story. 

Favourite spot in London?
Thats so hard to pick a favourite!! I love the mineral collection at the Natural History Museum, mainly because i’m really into rocks. The gardens at the Horniman Museum are really beautiful.  

If you weren’t modelling what would you be doing instead?
I studied illustration at university, I draw and paint allot and I make embroideries of my illustrations so I guess I would be entirely focused on that. I’m just really lucky that modeling is a so flexible and creative – I can have the best of both worlds. 

Where do you see yourself in 5 years?
Hopefully as a fully fledged illustrator and artist.  

Favourite piece from the Serge DeNimes SS16 collection?
I really like the No Noise collection – its really wearable! 

Instagram: @christieleighc



Jason Ellis

Model: Jason Ellis
Photographer: Lauren Mustoe

How did you get into modelling?
I was scouted by elite model management in We Are FSTVL in 2013.

What advice would you give an aspiring model?
Be positive and patient, continue to learn what you need to know and also adapt what you’ve already learned to different situations.

What’s the best thing about your job?
I’d say the best part of my career would be the chance to travel and work around the world, meeting different people and cultures. (And of course the partying haha)

Have you got any exciting projects coming up?
At the moment I haven’t got any projects coming up, but I will be soon – Keep a look out.

Who’s your favorite designer at the moment?
I wouldn’t say I have a favourite designer, I like every designer in their unique ways – at the moment Proudlock is doing it for me.

Favourite spot in London?
London is beautiful in many ways, for me it will be around the shoreditch and brick lane area for the amazing art, food, fashion and culture.

If you weren’t modelling what would you be doing instead?
God knows, I’ll probably still be on the railway as a engineer shovelling ballasts and changing rails in the freezing cold.

Where do you see yourself in 5 years time?
I couldn’t tell you, hopefully living abroad somewhere hot still pursuing my career as a model, and jumping on the property ladder.

Favourite piece from the Serge DeNimes SS16 collection?
I love all the pieces from the collection but my favourites are the Black 4 Symbols Waterproof and the Gold Padlock Necklace.




Photography – Lauren Mustoe  Illustration – Ridley Browell

How did you get into modelling?

I applied to all the UK agencies as I recognised that I had a unique and sellable look, however as I was mixed race with dreads and tattoos, most agencies considered me to much of a risk to the current ‘norm’ in the industry, however, the very last agency I applied to (AMCK) the head booker (Patrick) saw my potential and signed me instantly!

What advice would you give an aspiring model? apply to all the UK agencies (as they will be the only legit ones) and also find out when they do “walk ins” and visit them personally. You need to do this to all the UK ones listed on that site. You got to grind, also for modelling / extra work join a site called  Join, pay and sign up its amazing and gets me loads of extra work (everything from a Mary j blige music video shoot, to Asap rocky, to Playstation and xbox game characters, I’ve done it all)… organise your own shoots and find photographers who need models for there own portfolios and do as many style of images as possible to show the world your talent.. Until you’re signed you have to THINK outside the box to be better then the other 500,000 guys with the same dream. Also believe in your self, I am a deeply spiritual person and realised that I haven’t got this far by my self, the law of attraction, faith in my self and Buddhism has allowed me to be at the perfect time and the perfect place and with the perfect attitude to allow me to book some big jobs!

What’s the best thing about your job?

Freedom to be my own boss, to be able to manifest my own reality with no ‘higher authority’ attempting to control my life (like when I was in retail). Also being in a position where people are interested in me because of my model looks, but when they end up following me they hopefully are exposed to the real side to me which will enable them to be exposed to some fundamental Buddhist ideologies I truly believe will help to polish the tarnish mirror of peoples life and bring there sprits into alignment with universal energy.

Have you got any exciting projects coming up?

I have many but I have also signed contracts and would get sued extreme amounts if I reveal all at this stage! I’m making music now as well, so keep your eyes and ears peeled for me! I appreciate all kinds of music however when they put songs like ‘trap queen’ on the radio and day time TV for our generation to become brainwashed. I realised I have the power and connections to make something as equally addictive, but with powerful Buddhist mantras and chants which will enable people to live life with unshakable happiness and determination instead of such alpha male over sexualised bull shit which makes us concentrate on lower survival chakra emotions of money sex and drugs and women.

Who’s your favourite designer at the moment?

I LOVE maharishi because of its army style pacifist views! It represents a human revolution in my eyes! I also love Joshua Kane Bespoke Tailoring as he is up and coming and has the potential to be one of the greatest and leave his mark in British fashion history and I have had the pleasure to walk in TWO of his suits now at LCM!

Favourite spot in London?

Bounce on old street (Table tennis bar) / Hyde Park in the summer with a book and some red wine/ Mitcham South London as that’s the ENDS for me!

If you weren’t modelling what would you be doing instead?

Something creative, spiritual and empowering I knew from young I would rather die then chase someone else’s dream in some Babylon style office job!

Where do you see yourself in 5 years?

I see the fall of government and the rise of human leaders, I aim to be one of them, I chant everyday for my guidance and protection as a Buddhist leader who is a votary of the Lotus Sutra (Sorry I always get deep but deep thinking is required when the world is going to SHIT!) for more information on me please check the link in my bio on instagram ‘@indigoochild’ for a short documentary about my life and also Nichren Daishoin Buddhism

Favourite piece from the Serge DeNimes SS16 collection?

I love Proudlock to much, he treated me like his boy from the first day I met him, so I think I like anything that comes out of serge now days!

Instagram: @indigoochild






Photography – Lauren Mustoe

How did you get into modelling?
Originally I was scouted by a casting director on Instagram for a Nasir show.

What advice would you give an aspiring model?
Try and get in contact with photographers, stylist, young designers anyone like minded so you can build a network of people that need you like you need them.

What’s the best thing about your job?
Probably the fact that you sometimes become a representation of someone’s art work that has had so much time, passion and energy put into it. And off course working with so many beautiful people haha.

Have you got any exciting projects coming up?
I’ve recently shot with some really good photographers for some interesting editorials out soon, also a campaign for new brand from London I’m very excited for!

Who’s your favorite designer at the moment?
I really love Maharshi at the moment  especially the new season I walked for last year it’s wavey.

Favourite holiday destination?
At the moment I love Denmark and have family there so have been going a lot recently, but I really want to go somewhere like Bali or Cuba.

Favourite spot in London?
I used to live in west so I’d say Portobello is probably my spot you can get everything and anything

If you weren’t modelling what would you be doing instead?
If I wasn’t modelling I’d probably be playing rugby and at Uni in Leeds right now.

Where do you see yourself in 5 years?
Hopefully with my own space, modelling, presenting, and maybe trying to get into acting

Favourite piece from the Serge DeNimes AW15 collection?
My favourite piece from serge is either the Script Sweat or the Navy Markham Sweat.

Instagram: j_magz 


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How did you get into modelling?
Funnily enough, it all started in a corner shop. I went to buy some things for my mum and this random guy called Sal approached me and asked if I had done any modeling before. At first, I thought it was a joke, but then he showed me his work in a magazine called Jocks and Nerds. He asked if I was interested in doing some work for him and the magazine. After that, it all blew up really! Next Models London liked my look and that’s where it all started.

What advice would you give an aspiring model?
Keep certain things in check for example your skin and physique, but don’t let it control your day-to-day life. Apart from that, keep up to date with what’s going on in fashion. Get all the exposure you can get.

What’s the best thing about your job?
Travelling to new places, being able to get the first look into new collections and meeting both stylists and models is always interesting. Honestly, the agency sends me all over London I reckon I could be an Uber driver by now. You never know what’s round the corner.

Have you got any exciting projects coming up?
Actually, I’ve got a campaign with office coming up this week so make sure you guys check that out! I also have been asked to do a shoot later on in February for Highsnobeity magazine. Other than that I’m just looking forward to stopping off in Milan to get singed there later on that month and then in the near future I intend to touchdown in New York for the same reason.

Who’s your favorite designer at the moment?
Olivier Rousteing- absolute boss.

Favourite holiday destination?
Slightly biased answer due to my heritage but without a doubt it’s got to be Jamaica, particularly in Montego Bay so hot, even the rain is warms. Nothing yet, beats the beaches out there, truly stunning. Having said that, I have always wanted to go to Fiji and see the perfect idyllic settings before it is too late as it is predicted to be underwater within the next twenty years.

Favourite spot in London?
My favorite place to chill in London when I come down is probably at the Ace Hotel in Shoreditch. Rest assured there is always something going on in there. In the evenings on the weekend you get musicians and stuff coming in, its so chilled check it out if you haven’t been!

If you weren’t modelling what would you be doing instead?
I’m not modeling full time at the moment as I’m currently in my second year studying philosophy at the University of Kent. But if I could do anything it would most definitely be the dream of many boys a footballer. Other than that I’ve always liked the idea of being a property developer.

Where do you see yourself in 5 years?
In five years time i’ll have just turned twenty five, hopefully I will have made a name for myself by then and will be modelling as a result. My course allows me to do many things so my options are open and quite frankly still at this moment I’m very unsure what I really want to be doing.

Favourite piece from the Serge DeNimes AW15 collection?
Tough question, but I’d probably say that it is the “so serge “ charcoal tracksuit. Both the jogging bottoms and sweatshirt are simple pieces, which fit nicely and are really comfy too.

Instagram: milowhittaker38







How did you first get into music?
My mum was in the church choir when I was younger and she has a good singing voice. So that inspired me to sing from a really young age. My dad used to sing Motown classics very loudly around the house too (he still does to this day). I began singing around the age of 9 when a family member noted that I had ‘a smooth tone’. They then proceeded to throw my twin brother and I on stage and have us sing to the entire church. In the pictures we don’t look impressed.

Best gig you’ve ever been to?
Has to be Miguel when he came to London in 2013. Prior to this I had never gone to the gig of an artist who i genuinely was a super-fan of. It was then that I realised that I would love to inspire others in the same way he inspired me. Or the Weeknd when he first came to London. I was still coming down from having House of Balloons on repeat. That mixtape is a masterpiece.

Have you got any exciting projects coming up?
YES! I’m currently working on a solo project. I produced, wrote and played every instrument on the project. Logic Pro X and Native Instruments are my wives. I hope to finish it at the end of next month. I also have a few singles on the way. I have a number of musical influences but currently my sound is heavily inspired by Tame Impala, The Internet and the rock star-like persona/grit of Travis Scott. My Soundcloud is: – Joey Bluegrass. I’ll keep you guys posted!

Favourite holiday destination?
Has to be New York. I went last summer. Bear in mind I hadn’t been there for 7 years and I had forgotten how much I love the city. It’s like London on steroids. From Williamsburg which is sort of like Shoreditch, to the Upper East side of Manhattan which is like Mayfair, everything felt familiar except the buildings, roads and food are 100 times the size! The nightlife is great too; Haha i’ll never get over the impact that Trey Songz had on this club we were at called Up and Down. He showed up at the club, the Dj announced it on the mic, and suddenly, most of the girls at our table vanished :(.

Favourite spot in London?
Right now probably Drama! Its popping off in there. Or Tape. Or Love and Liquor. The music and vibe in there reminds me of New York.

If you weren’t doing music and modeling what would you be doing instead?
Probably acting (In my head i’m Will Smith) or i’d be a doing a 9-5 where my law degree might come in handy in landing me a decent city job.

Where do you see yourself in 5 years?
Hopefully I would have achieved the targets i’ve set for myself. I’m hard on myself and I have high expectations for achievement. I hope to have multiple supercars, and to be married to Irina Shayk. Bradley Cooper you can fall back. Lol

Favourite piece from the Serge DeNimes AW15 collection?
Has to be the white Shawfield Scoop Tee. I love white tees with print on them. The Tee is really iconic.

Instagram: joeybluegrass







When you first started posting on tumblr did you have any idea what might come from it?
I didnt have a clue. I just liked tumblr at that moment and was doing my own thing, not trying to promote myself or anything like that whatsoever.What do you think it is about social media that is so powerful?
I think its cause it is in real time most of the time. We are lucky these days cause we can know exactly whats happening in the world straight away or we can also find out what celebrities are doing in some specific moment. Also some people want to fight about getting more followers than others just to brag about haha.What does a normal weekend look like for you?
Pretty chilled. I dont go out much as Im very busy during the week so i just want to relax really. But i always like to hang out with friends or going to music shows if theres any that weekend.Have you got any exciting projects coming up?
Yes, I have a couple of projects im currently working on right now, some of them are related to social media and some others aren’t.

Do you think you will ever move back to Spain?
Yeah maybe in the future if the situation out there gets better, but for now i’m very comfortable in london and theres a lot to do out here!

Favourite spot in London?
I’d say my house as its where I feel most comfortable, but also theres a lot of good restaurants that I love, especially in East London!

Where do you see yourself in 5 years?
Literally have no clue. I dont feel like I belong in any city so I’m open to always change cities, wherever business take me really! I hope Im settled down in 5 years tho, and have a family not much later than that.

Favourite piece from the Serge DeNimes AW15 collection?
I really liked the shard hoodie and the jewelry!

Instagram: diegobarrueco








Describe yourself using a lyric from a song/rap.
I’m the furthest thing from perfect, but I do know what my worth is, wouldn’t sell myself below, even if you made a mass-purchase.How did you get your start in music?
I started off with poetry in my young years….but rapping – I started when I was about 14, got more serious with 16, after a month of artist development in Miami. Basically, a relative in Atlanta had heard my music I had uploaded to youtube and sent it around in the states and suddenly I get an email from a producer/songwriter: Blizzy Baxter. He then mentored me a lot during that time. Upon return I started taking the whole rapping more seriously and realized that no mater where I came from, if I worked hard enough, the right people would hear my music through the internet. I saw that it doesn’t matter where I come from, as long as I head in the right direction, I’ll get where I want to go/where I’m supposed to be. We are connected and alike seek each-other – the fact that I am saying this and you are reading this and may be on the other side of the earth – in that lays our generation’s power.Best gig you’ve ever done/been to?
I’d say Ghetts was the most amazing Gig I’ve ever been to. I believe many people, especially outside of the UK don’t understand Grime, because they’ve never seen/heard it live. The energy is unreal. I think the best way for Grime to become more international is through live shows, I’ve never been to a concert with that much energy and crowd interaction. I must say I didn’t really get Grime at first when I came to the UK. But Ghetts show was like an epiphany for me.

Have you got any exciting projects coming up?

I just graduated from university a few days ago. So now that the degree is out the way, as I had promised my parents, I can focus on doing music -however, I did enjoy studying at the end. Studying business enterprise taught me a lot about how to run and start my own company (record label). So now I just want to get fully dedicated in exploring the music scene here, collaborating, producing with people and releasing my first EP/Mixtape.

Favourite holiday destination?
I have a very nerdy side to me and I don’t like “doing nothing“ – I’m very result/productivity driven. My dream Holiday would be to one day stand on the moon and look at earth. I’m a massive KidCudi fan, so anyone who’s familiar with that whole movement will understand why. #DreamOn #ManOnTheMoon

Favourite spot in London?
I haven’t explored London too much yet but am looking forward to when finally moving here early next year. So am looking forward to anyone willing to show me around, hola at me!

I however do love Camden, especially the market, as well as Brixton. Both areas are mad creative and great sources of inspiration and creativity. Also a lot of entrepreneurship and diversity of cultures there. Also, when it comes to architecture, Canary Wharf is great, it has a feeling like Coruscant in StarWars (but thats again the Nerd in me).

If you weren’t doing music what would you be doing instead?
I’d probably be working in international relations/affairs or consultancy. I believe that if you want to have influence or change something for the better, like e.g. fighting the corruption between the Western Hemisphere and leaders in the emerging/developing countries, you first have to become part of the system, do everything to not let it corrupt you and work from the inside, fighting for your cause. Prove that you understand and are capable, only then people will pay attention when you criticize or insist on change.

Which musician would you most like to work with?
If Johnny J was still alive then him, he used to be 2pac’s producer and obviously, Pac or Dr. Dre. Further, Sade, Femi or Fela Kuti, Eminem, Kanye West and Rick Rubin – him and Kanye always tend to get the greatness out of people. Finally, anyone from the whole Soulection clan, they create crazy vibes. Ohh and Little Simz, she’s very inspirational! Also, in Germany there’s an incredible rapper, Megaloh, check him out!

Where do you see yourself in 5 years?
I pray and work on to be in the position where I can work with anyone in any country, from music to business, art, finance, fashion and just create, develop. Make something meaningful, with society at it’s heart as beneficiary. And I want to be in the position to discover and help other talented acts and entrepreneurs, without trying to create a box/image that’s necessary to market them or robbing them off of their ideas, as it is often common practice today. I want to support/help and educate…that is the plan. I know it is a lot but I think it’s better to dream high and give your best – so that if you fail the end goal, you’ll still achieve a substantial amount. If you dream small and you fail the end goal, you’ll achieve nothing!

Favourite piece from the Serge DeNimes AW15 collection?
I love the jumpers with the camo prints on the side, the necklaces and the tracksuit, it’s super comfy – thats like something I’d probably live in when I create an album or record the EP!

Instagram: kelvyncolt
Twitter: @







Describe yourself using a line from your favourite poem.
Unfortunately English Lit was never my forte during school so me and poems are a no-no.

What about 3 words?
Opinionated, sensitive and loyal.

What do you feel are the advantages and disadvantages of being an ethnic model in the fashion industry?
An advantage of being an ethnic model is having a slight niche; I don’t really know too many Indians in the industry so it’s nice to be a little different. Then again I’m put in the category with Brazilians, Israelis etc. and they are all extremely beautiful. A disadvantage is when make up artists can’t find the right foundation for my skin tone. It’s the worst thing ever!

If you weren’t a model what would you be doing instead?
I did criminology and psychology at uni and have always been obsessed with something in that field, so maybe a masters in an area of that.

What advice would you give an aspiring model?
My advice would be… always have a backbone, and most importantly don’t get caught up in industry because it sounds cringe but it can change you a lot.

Number 1 rule for taking a great selfie?
Always have good lighting and if that fails put it to black and white.

Have you got any exciting projects coming up?
No unfortunately not, I’m just doing all my regular ecomm clients but I’m trying to sort out some work experience for something within psychology actually which will be really good for me, if I get!

Who’s your favourite fashion designer?
I’ve always had a guilty pleasure for Moschino. I am obsessed with their stuff but could never pull it off.

Favourite holiday destination?
South America! Went travelling for 7 months last year, incredible.

Where do you see yourself in 5 years?
Hopefully a qualified psychologist with a wonderful husband and a child on the way… optimistic.

Favourite piece from the Serge DeNimes AW15 collection?
I love a good oversized hoodie; so all the hoodies and sweatshirts are my fave!

I couldn’t live without…
Coconut oil (or my iPhone) haha xxx


Instagram: @iamshree







Describe yourself in 3 words
Confident, Astute, Happy.

If you weren’t a model what would you be doing instead?
Modelling coincides with  studying for my university degree so I (try to) balance both kind of. But I want to work in fashion marketing.

What advice would you give an aspiring model trying to catch a break?
Don’t pay agencies money for pictures!.. I hear this happen way too much, someone at my uni spent half her student loan on polaroids and a book.. Dont do it! And generally be patient.

What do you hope to do after you finish your course at Uni?
I want to work in fashion marketing or just marketing in general, it really interests me, I try to take a psychological viewpoint on it.

Who’s your favourite fashion designer?
Rick Owens.

Have you got any exciting projects coming up?
Not really, I went to Germany a couple of weeks ago for a job, just fashion week in January really.

Favourite restaurant?
Wagamama 100% The Yasai Ramen is seerious!

Where do you see yourself in 5 years?

Favourite piece from the Serge DeNimes AW15 collection?
The black shard hoodie and the 4 symbols beanie.. The cross earring is sick as well.

Instagram: derrickappiah

Twitter: @derrickappiahh


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Photography: James Torkmorad

Describe yourself using a lyric from a song.

‘Every test is a lesson, every lesson is a blessing if you chose to see the message’. Love that one because it sums life up. There’s good times and bad times and you can learn from them both.

How did you get your start in music?

After building and releasing music for a few years, I played a headline show in London that a management company came to. They liked what they saw and we had a few meetings after. Eventually they offered me a management contract and from then on things started to move in a great direction pretty rapidly.

Best gig you’ve ever done?

Probably playing the O2 Arena with Hillsong. 18,000 people and all of them vibing with you. There’s nothing quite like it. It’s such an iconic venue so was great to play there.

Favourite part of winter?

Having a great excuse to not go out! I like being at home when I’m not performing or recording so winter’s good because my friends don’t go out as much!

Have you got any exciting projects coming up?

I’ve just dropped a new album called Secret World. Pretty chuffed with it and it’s the best body of work I’ve released. Check it out!

Favourite holiday destination?

Gotta be the Maldives. I went there on honeymoon and it was sick. Great weather, great food, super chilled. Swam with sharks too which obviously was wicked.

Favourite spot in London?

Blackheath Common because there’s lots of cool little shops and restaurants or the Breakfast Club spot in Liverpool Street. The food is the best.

If you weren’t doing music what would you be doing instead?

I’d probably be working with young people. I’m passionate about people reaching their full potential and realising they’ve got purpose in life.

Which musician or band would you most like to work with?

At the moment it’s Tori Kelly. Her voice is something else and I love what she stands for.

Where do you see yourself in 5 years?

Alive, doing what I love, and maybe with a couple of kids.

Favourite piece from the Serge DeNimes AW15 collection?

I love the grey tracksuit. It’s cool for comfort indoors and great to wear out too.

I couldn’t live without…




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Describe yourself in 3 words.

Cool, Calm, Creative (the three c’s ha)

How did you get into blogging and what has been the highlight of being a blogger?

Well, I had so many cool ideas but wasn’t sure how to share it with everyone, so my girlfriend suggested starting a blog, which I then responded, “What the hell is a blog”… Yup… the rest is history ha

Favourite surf spot?

How did you know I surfed? That is the question. I’m kidding, Arugam Bay, Sri-Lanka, probably my favourite spot even if there wasn’t surf there!

Favourite item of clothing you possess?

My Suede Chelsea boots!

Favourite fashion designer?

Whoever designs the Reiss Collections haha!

Have you got any exciting projects coming up?

I try to make every project exciting, so in that case loads!

Favourite holiday destination?

Hard one, I do love Barcelona!

Favourite restaurant in London?

Dominos. (Laughing Emoji)

When you’re not busy blogging what do you do to relax?

Love going to the gym, started getting into boxing recently, it’s very fun!

What advice would you give any hopeful fashion bloggers?

Stay consistent & stay creative. You want to be hitting your readers with quality whenever you get the chance to!

Where do you see yourself in 5 years?

Hopefully doing what I am doing now but on a bigger scale, working with loads of new people. Maybe get a French bulldog within those 5 years too ha.

Favourite piece from the Serge DeNimes AW15 collection?

Loving the parka! A Winner for me!

I couldn’t live without…

Fruit! Love me some vitamins.

Instagram: @joeylondonstyle

Twitter: @joeylondonstyle

Facebook: Joey London



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Using 3 words describe yourself.

Outgoing, mysterious and people would say I’m a ‘partyholic’. I love a good party.


How did you get your start in dance?

I started dancing quite late it was until I was studying at BRIT school where I took an extra curricular dance class and the teacher said I should think about it doing it as my main strand.


If you could dance for any artist or any production who would it be and why?

I think the dream would be too dance for either Chris Brown or Lady Gaga. Chris Brown is an amazing dancer himself and his tour and dancers are just epic. Lady Gaga is everything I love about pop culture from fashion to art and to music. I love how outgoing and modern she is.


Do you feel being a dancer helps in being a model as well?

100%! I feel like after constantly spending hours in class and the dance studio I’ve really learnt how to be aware of my body and angles which helps with having a rhythm when being in front of the camera.


What advice would you give any aspiring dancers?

To always work hard keep driven and keep a ‘cute’ outfit.


Have you got any exciting projects coming up?

At the moment I’m just dipping my hands into a bit of everything, I did a cool ASOS commercial the other day and I’ve just been shooting with some really dope photographers. I’m also assisting at few up coming events and photoshoots for some great stylists and magazines.


Favourite holiday destination?

I love going to Ghana, relaxing in the sun and on the beach. It’s a great place to be but I really want to go to Tokyo and experience the culture.


Where do you see yourself in 5 years?

In 5 years I want to have a few campaigns under my belt and to hopefully be on tour with an artist.


Favourite piece from the Serge DeNimes AW15 collection?

I love the So Serge charcoal arm sweatshirt and the charcoal So Serge Sweatpants. I think it’s a great combination to look cool and cosy for the season.


I couldn’t live without…

Carmex or lip balm.


Instagram: k.o.j.o

Twitter: Jason_KOJO




Photography: Lauren Mustoe

Describe yourself in 3 words.

Driven, outgoing and adaptable

What do feel are the advantages and disadvantage of being an ethnic model in the fashion industry?

Advantage would be that we bring a different look because of our ethnic backgrounds. So when designers need that ‘traditional african look’ ethnic models will be preferred.

I would say the disadvantages is that there are more demand for caucasian models, therefore not allowing many doors for ethnic models.

If you weren’t a model what would you be doing instead?

I would most definitely be a DJ as that was my main focus before modelling and still do a bit now when I have the time.

What advice would you give an aspiring model trying to catch a break?

I would say study the industry, whatever you do make sure you do it with all you’ve got because you never know who’s watching.

What do you enjoy most – runway or photo shoots?

Tough one but I would say photo shoots.

3 tips for taking an amazing selfie?

Good angle, lighting and don’t hold the camera to close.

Who’s your favourite fashion designer?

Tom Ford

Have you got any exciting projects coming up?

I’m going to be modelling next year in London for a Fashion & Charity ball to raise awareness for unprivileged children with rare diseases and the likes of Kendall Jenner, Rosie Huntington-whitely, and Chris brown will be attending.

Favourite restaurant?

Marco Pierre White

Where do you see yourself in 5 years?

Successful in the modelling industry, modelling for world class brands.

Favourite piece from the Serge DeNimes AW15 collection?

The charcoal so serge arm sweat and the matching bottoms

I couldn’t live without…

My Moms baking.

Instagram: chris_reid





Describe yourself in 3 words.

Energetic, Approachable, Blonde

What’s your ultimate style rule?

I have no really boundaries to what I wear just as long as I look slick.

How do you keep in shape?

By giving up 50% of my life to work my backside off in the gym.

What is your number one tip to taking a great selfie?

Lighting , Lighting , Lighting

Have you got any exciting projects coming up?

I have my new lifestyle & fashion blog launching in the next couple weeks called “In My Shoes” (

Who are your style icons?

To be honest I don’t really have any style icons. My style is whatever I feel looks best on me so I experiment with things myself.

Favourite holiday destination?

Hollywood going in a weeks’ time can’t wait.

Where do you see yourself in 5 years?

Successful in whatever path I choose to take in life and also have some great friends and my family enjoying the journey with me.

Favourite piece from the Serge DeNimes AW15 collection?

I love the bomber jackets they look like they’re going to be ace.

I couldn’t live without…

My mum haha I ring her about 25 times a day.


Instagram: carl_cunard

Twitter: carl_canard





Describe yourself in three words. 

Humble. Creative dark horse. A dreamer.

How many tattoos have you got? 

Nine in total. When I move to London I’m going to get more, I have so many ideas and I want to be covered!

How do you balance being an artist, designer and writer? 

Having a diary and a to-do list.

I’m always writing to-do lists and prioritising them into my diary and calendars at work. The time spent on each job depends entirely on the importance and size of the project or job I’m doing, for instance I’ve been working on a ballet costume design project lately and I’ve spent more time on designing than I have drawing or writing. It’s the same for anything else, really!


What’s your number one rule for taking a great selfie?

Take 50 pictures and choose one, you can’t go wrong.

Have you got any exciting projects coming up?

I do! I’m currently working on a ballet project at Eliot Smith Company in Northumberland, designing the dancers outfits with a dear friend of mine – the show is on November 12th. I’m also preparing for a few presentations and workshops with young adults/uni students this November and February next year.

Who are your style icons? 

Off the top of my head – Johnny Depp, William Cartier, FKA Twigs

Who’s your favourite fashion designer? 

I really enjoy the work of Bobby Abley, Florian Wowretzko and Riccardo Tisci.

Favourite place in London?

Shoreditch and Richmond. I like them both for different reasons, Shoreditch is lively, creative and there are so many cool, unusual haunts. Richmond is beautiful! Full of parks, Victorian buildings and has this unexplainable sense of tranquility – I used to live there!

If you could emulate the career of any of your idols who would it be and why? 

FKA Twigs. She’s insanely young yet talented, creative, versatile, down to earth and she works hard at what she does. She possesses all the qualities that inspire me and is a great example of what I want to be.

Where do you see yourself in 5 years? 

I see myself living in a minimally styled vintage apartment in London with lots of space. I’d be living with a partner or creative flatmate, perhaps a dog and definitely lots of little plants to fill the spaces. I love plants!

Career wise I think I’ve been incredibly lucky to obtain both my businesses Paradice UK and Jamboy & Co, especially at my age. I never needed to do any courses to qualify for my jobs, as it all started out as a hobby when I began selling T-Shirts to make money for university the following year. I didn’t even want to do art or fashion at the time, I was planning on being a lawyer!
This taught me that work is not about the money, or having a job title that may sound impressive, it’s about doing all your hobbies and what you love. If you don’t wake up in the morning wanting to go to work because you’re passionate for what you do, then you’re completely wasting your time!
For this very reason I want to go back into education to study further both Fashion and Art at CSM or LCF, going on to obtain a degree so I can hopefully become an internationally successful Artist/Fashion Designer. I think I owe myself, my family and my own hard work this opportunity, as it’s not something I had the option to pursue in the past.
I also hope to open a few physical stores around the world for Paradice UK and my art store Jamboy & Co, that would be a dream come true.


Favourite piece from the Serge DeNimes AW15 collection? 

The charcoal Alpha Sweat is really nice! It was super comfortable and the material was beautiful. I also really liked the elongated Shawfield Scoop tee, it’s perfect for nights out and would go with most things.

I couldn’t live without… 

My morning coffee, without this I am unable to function.


Instagram: @thejamesboyle

Twitter: @thejamesboyle

Tumblr: JAMBOY

Facebook: James Boyle





Describe yourself in 3 words.

Loud, busy, light-weight

How do you juggle being a model and studying Law at Southampton?

Modelling is a lot of fun. I won’t do it often because education is foremost important to pursue my career, but every shoot I treat a rest day for my brain to have fun. Especially for blog shoots.

What are your tips for talking the ultimate selfie?

You need to have the perfect lighting and angle. When I get in the right selfie position, it’s as if I have no flaws anymore, I’m basically a cat fish.

Have you got any exciting projects coming up?

Unfortunately not, just the usual updating my blog and preparing for my assessed moot.

What can you do without during winter?

The cold

Favourite holiday destination?

I travelled South-East Asia this year and it was honestly the most I’ve ever felt at home. So anywhere in SE Asia would be ideal, but if I had to be specific, either Koh Rong Island or Otres Village in Cambodia.

If you could swap places with anyone you admire who would it be?

Angelina Jolie. She’s more human and woman than I will ever be.

Where do you see yourself in 5 years?

5 years time I would have hopefully finished my accelerated degree in law and ideally I would already have a graduate job.

Favourite piece from the Serge DeNimes AW15 collection?

Grey symbolic T-shirt

I couldn’t live without…

This sounds so 21st century cliché but my phone. It is legit my life line.


Instagram: @bell_williams

Twitter: @bell_williams









Leebo’s Quote Of The Day:

I like to have my fingers in many pies

How would you describe yourself in 3 words?

Driven, passionate and positive

When did you first know you wanted to be model?

I was scouted at a young age. Someone found me on Facebook and it went from there.

How did you get into music?

With music, it has always been my dream – From hearing my uncle play northern soul music at a young age, I wanted to create those vibes, so from there I started to produce and that lead to teaching myself to DJ.

Have you got any exciting projects coming up soon?

This summer I have an EP coming out with ISM records and an album coming with On The Fruit Records.

What is your favourite gig which you have done?

It was the Vivienne Westwood campaign I did with Gwendoline Christie from Game of Thrones.

What do you hope to be doing in 5 years time?

I am always making moves, so am currently focusing on the next 5 weeks, but I’m always looking for a steady income, to continue with my modeling, music and get more into my acting. I always work my ass off and I don’t want any of that Kardashian bullshit.

Are there any people you really respect?

 I really look up to Georgia May Jagger. Having worked with her before, she is really hard working and she doesn’t mess around.

Do you have a style icon?

Liam Gallagher

What is your favourite Serge DeNimes item?

 4 Symbols Sweatpants – I wear them all the time

Favourite spot in London? 

Tower Bridge at night


Twitter : @LeeboFreeman

Instagram : ‪@Leebothestampede

Chase Your Dreams Mixtape :










How would you describe your style in 3 words?

Black, fashionable, updated

How did you first get into Modelling?

I was scouted working in a bar in London

Which came first, the beard or the tattoos?

Tattoos came well before the beard, been tattood since I was 18

Have you got any big projects coming up?

Shooting in Milan next month, and the following month appearing at a tattoo shop opening in Switzerland

What would be your advise to an aspiring model?

Keep at it, and if u don’t have any tattoos, keep it that way

How do you keep in shape? Do you enjoy staying fit?

I go to the gym at least 5 times a week, unless I’m hungover ;) I love training, just have to wake up first

What do you hope to be doing in 5 years time?

I have no idea, I’m a leaf in the wind, see where I end up

What do you do to relax after a stressful day?

Fall onto the sofa and chuck a film on

Who are your style icons?

Don’t really have any to be fair I just dress how I want. My homie Jimmy Q always dresses sick, and a dude names Kosta Williams

What is your favourite Serge DeNimes item?

I like fairly basic tops so gotta say the black and the white versions of the Scoop T-Shirt

Who is your favourite designer?

Don’t have a favourite designer but I do dig Giuseppe Zanotti

What is your favourite spot in London?

I live in the east which is cool and trendy but I do love hanging in central and going out in central

Twitter: @Perceval_Chris

Instagram: @Chris_Perceval

SERGE MEETS : Jamal Edwards

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Describe yourself in 3 words?

Self Belief Passion and positivity

How about your style in 3 words?

Relaxed & Unique (couldn’t think of a 3rd word)

Tell us about SBTV?

SBTV was a solution to a problem, at the time I didn’t think talented people from the streets were getting a fair shot at sharing their talent with mainstream audience, so I setup SBTV as a way for talented people to share their talents with the world at large.

How did you go from amateur filmmaker to making SBTV?

I never look at it like that, I’ve more looked at as a mission, an agenda to audiences to ensure they can see what is out there in it’s entirety.

SBTV was originally based around urban music. Which artists do you listen to on a regular basis?

I listen to everything you know and I know it sounds cliche but i never get hooked on one album I always keep listening to different artists. Obviously theres’s particular songs i like but honestly I don’t have any regulars.

I understand you are currently working on a new project. Tell us about your new site.

For me, over the years I’ve grown to realise the audience is more of a community than an audience, the site is about expanding more of a network/community based attitude. The opinions of the viewers matter; these need to form the way things are commissioned and explored and I also want to explore the realities of celebrity in a fresh way, to empower them editorially through the brand and platform to engage with communities they curate in a truly dynamic and authentic manner.

What do you hope to be doing in 5 years time?

Still building SBTV in other territories & branching out of music into other areas.

What would be the soundtrack to your life?

Panik Pop feat. Joke – Life Is A Journey

Who are your musical idols?

Michael Jackson

Who are your style icons?

Pharell & David Beckham

What is your favourite Serge DeNimes item?

Serge Skull Sweat

Who is your Favourite designer?

Thomas Sabo

What is your favourite spot in London?

Fat Lorenzo’s on Clipstone Street


Twitter: @JamalEdwards

Instagram: @JamalEdwards