Coca-Cola x Human Made x Beams

/ Comments Off on Coca-Cola x Human Made x Beams

This is a culmination of Nigo’s longtime obsession with Coca-Cola memorabilia — his method of tracing the brand’s cultural presence through clothing, in a way. The designer drew upon early-20th Century industrial uniforms and imparted his distinct street-wear sensibility onto them, adding long-retired iterations of Coke’s red logo to workwear staples like the shop coat, work shirt, and coverall jacket. You can check out a few pieces here, shop the whole Coca-Cola x Human Made x Beams collection for sure!!

ESQ-coca-cola-nigo-beams-2013-xl

Comments are closed.