H&M for Brick Lane Bikes Apparel Collection Video Preview

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H&M has announced that its going to be collaborating with East London’s Brick Lane Bikes! “H&M for Brick Lane Bikes” combines the functionality and ease of cycling attire with a more considered style and vintage accents that look good on or off the bike. The new collection is slated for a global launch on March 7, 2013.
Barracuda Film & TV-produced video was shot at the Brick Lane Bikes shop in East London and interviews its founder Feya Buchwald, Creative Designer Chris Christodolo, as well as H&M Designer Petter Klusell.

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