New for 2015, Serge DeNimes announces the launch of Serge Ambassadors. The program has been set up by Serge DeNimes’ founder Oliver Proudlock, as a platform for emerging talent from all walks of life.

Acting as a catalyst, Serge Ambassadors will be supporting specially selected talent both creatively and socially, helping them inspire and interact with a dynamic, fashion conscious audience.

Seb Morris, professional racing driver, has been announced as Serge DeNimes’ first brand ambassador. Aged 19 and hailing from Marford in Wales, Seb has been a promising driving talent since 2007. From winning the British Formula Renault Championship in 2012, Seb has go onto be named one of the British Racing Drivers Club Rising Star along with appearing in his own documentary on Sky Sports F1, ‘Britain’s Next F1 Star’.

Both Seb Morris and Serge DeNimes will be working collaboratively on various projects over the coming year, blurring the lines between streetwear and race car driving.

About Seb:


Seb Morris was born 30 November 1995 and is a professional racing driver from Marford, near Wrexham in Wales.

Seb began racing karts in 2007 and moved to Ginetta Juniors in 2010 where he became the youngest ever podium finisher, winter series champion and then 2011 champion. He was also awarded the Welsh Young Driver of the Year accolade.

In 2012 Seb raced in the British Formula Renault Championship where he won the Winter Series. Also during 2012 Seb was selected as a member of the Motor Sports Association Academy, named a British Racing Drivers Club Rising Star and had his own Sky Sports F1 documentary called ‘Britain’s Next F1 Star’.

Seb then raced in the inaugural BRDC Formula 4 Championship where he finished the season as Vice Champion and as a result Seb was selected as a finalist in the McLaren Autosport BRDC Young Driver of the Year Award.

In 2014 Seb raced in the Formula Renault Northern European Cup where, in only his first season of racing in Europe, he finished in third position. For the second season running Seb was nominated for the McLaren Autosport BRDC Young Driver of the Year Award. Seb has recently been selected for the 2015 FIA Institute Young Driver Excellence Academy and in recent post season GP3 testing at Abu Dhabi Seb posted the fasted lap time.

Seb will be racing GP3 in 2015 for Status GP, a series that is on the Formula 1 package, with all of Seb’s races being shown live on Sky Sports.