Rio 78

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For our Spring/Summer t-shirt collection we have collaborated with Street Child World Cup in association with Save the Children Charity.

The “Rio 78” t-shirt collection has been inspiration from photographers Lena Proudlock and Douglas Villiers and their photos of one of the worlds biggest Carnivals in Rio de Janeiro, where over 230 street children attend annually.

As a provider of premium, urban apparel of the highest quality, the original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle. We strive to create an artistic community that focuses on producing cutting edge designs.

By donating 25% on each t-shirt we hope we can help the movement for street children to receive the rehabilitation, protection and all the opportunities we feel children around the world are entitled to.

An ideal choice for this Spring/Summer season, Serge DeNimes Rio range is the perfect way to wear a piece of art which helps support a great cause.

Made from 100% cotton, these silk screen staples come in a variety of prints and rang from size S-XL,


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