This season the palette is minimal, with greys, blacks and whites, focusing more on the cuts and the designs themselves. Serge have continued with the brand carrying pieces, alongside more minimal designs focusing on a wider range of products. The SDN Camo is our stand out print, and our Wolf design that is embroided on various products, embodies the spirit within. 

Oliver Proudlock – Creative Director

“I am extremely proud and excited to launch the Serge DeNimes AW14 collection. I feel that the brand has gone from strength to strength over the last three years, and this collection is a reflection of all the hard work that I and my team have put in to making this our strongest collection to date. We have come a long way from starting as a t-shirt brand, and now our product range is not only larger but having moved to a new factory the quality and attention to detail is better than ever.”

The full collection will be priced at £40 – £130