Apparel is one of our key foundations, we offer seasonal collections that are forward-thinking with one of our pure aims being to make you stand out from the crowd. We offer multiple styles catering for the taste of our audience with some of our most recent collections consisting of Neon short sleeve tees, Long sleeve tee and Hoodies. You should check them out! Further on we also offer more minimalistic collections such as our collaboration with tattoo artist Matt Roe. We wanted to offer something for everybody besides that how can you not like his classic designs!


Serge DeNimes is a design-led brand, providing exclusive seasonal collections of urban apparel and accessories of premium quality. The founder, Oliver Proudlock has had two passions from a young age, fashion and art because they were the two constants in his upbringing, with his mother, a designer and photographer. For Mr Proudlock, Serge DeNimes is the expression of his creativity and his ambition.

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