We have teamed up with London based Tattoo artist Matt Roe for our most recent collaboration.
After studying both art and fashion design he began his self-taught tattoo career in 2009, creating bespoke pieces for each client of his whilst adding his own signature style in the process.
This 9 piece monochrome collection consists of ultra heavy cotton tee’s and hoodies, showcasing graphics inspired by current and past Serge DeNimes designs, whilst staying true to his style. This is an exclusive collection, so cop yours whilst it stock lasts.


Serge DeNimes is a design-led brand, providing exclusive seasonal collections of urban apparel and accessories of premium quality. The founder, Oliver Proudlock has had two passions from a young age, fashion and art. They were the two constants in his upbringing, with his mother, a designer and photographer. For Mr Proudlock, Serge DeNimes is the expression of his creativity and his ambition.