Serge DeNimes is a design-led brand, providing exclusive seasonal collections of urban apparel and accessories of premium quality. The founder, Oliver Proudlock has had two passions from a young age, fashion and art. They were the two constants in his upbringing, with his mother, a designer and photographer. For Mr Proudlock, Serge DeNimes is the expression of his creativity and his ambition.
Our original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle. We strive to build an artistic community and focus on producing exciting yet relevant designs.
Since our beginning in 2011, we have aimed to provide directional collections of high quality, whilst maintaining a design focus. Although our products are men’s cut, we consider our styles to be Unisex. We appeal to the young creatives, the streetwise and the fashion conscious within the UK and around the globe.