Serge Meets Joey Bluegrass Campaign Banner

Serge Meets Joey Bluegrass

How did you first get into music?
My mum was in the church choir when I was younger and she has a good singing voice. So that inspired me to sing from a really young age. My dad used to sing Motown classics very loudly around the house too (he still does to this day). I began singing around the age of 9 when a family member noted that I had ‘a smooth tone’. They then proceeded to throw my twin brother and I on stage and have us sing to the entire church. In the pictures we don’t look impressed.

Best gig you’ve ever been to?
Has to be Miguel when he came to London in 2013. Prior to this I had never gone to the gig of an artist who i genuinely was a super-fan of. It was then that I realised that I would love to inspire others in the same way he inspired me. Or the Weeknd when he first came to London. I was still coming down from having House of Balloons on repeat. That mixtape is a masterpiece.

Have you got any exciting projects coming up?
YES! I’m currently working on a solo project. I produced, wrote and played every instrument on the project. Logic Pro X and Native Instruments are my wives. I hope to finish it at the end of next month. I also have a few singles on the way. I have a number of musical influences but currently my sound is heavily inspired by Tame Impala, The Internet and the rock star-like persona/grit of Travis Scott. My Soundcloud is: – Joey Bluegrass. I’ll keep you guys posted!

Favourite holiday destination?
Has to be New York. I went last summer. Bear in mind I hadn’t been there for 7 years and I had forgotten how much I love the city. It’s like London on steroids. From Williamsburg which is sort of like Shoreditch, to the Upper East side of Manhattan which is like Mayfair, everything felt familiar except the buildings, roads and food are 100 times the size! The nightlife is great too; Haha i’ll never get over the impact that Trey Songz had on this club we were at called Up and Down. He showed up at the club, the Dj announced it on the mic, and suddenly, most of the girls at our table vanished :(.

Favourite spot in London?
Right now probably Drama! Its popping off in there. Or Tape. Or Love and Liquor. The music and vibe in there reminds me of New York.

If you weren’t doing music and modeling what would you be doing instead?
Probably acting (In my head i’m Will Smith) or i’d be a doing a 9-5 where my law degree might come in handy in landing me a decent city job.

Where do you see yourself in 5 years?
Hopefully I would have achieved the targets i’ve set for myself. I’m hard on myself and I have high expectations for achievement. I hope to have multiple supercars, and to be married to Irina Shayk. Bradley Cooper you can fall back. Lol

Favourite piece from the Serge DeNimes AW15 collection?
Has to be the white Shawfield Scoop Tee. I love white tees with print on them. The Tee is really iconic.

Back to blog

the collection

online now
Sample Product
£49.99
Sample Product
£49.99
Sample Product
£49.99
Sample Product
£49.99