Check out our New Arrivals page for some of our latest pieces to have been dropped! Jewellery, Apparel something for everyone, so if you haven’t look now. Our most recent product comes in the shape of our Lost Denim jacket, this piece is such a vibe.


Serge DeNimes is a design-led brand, providing exclusive seasonal collections of urban apparel and accessories of premium quality. The founder, Oliver Proudlock has had two passions from a young age, fashion and art because they were the two constants in his upbringing, with his mother, a designer and photographer. For Mr Proudlock, Serge DeNimes is the expression of his creativity and his ambition.