Serge Meets Kaory

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INSTA: @kaorydesole
                                                                                                                                                                  PHOTOGRAPHER: HANNAH MILES
Describe yourself in 3 words.
Ambitious, Passionate, Focused

Favourite Emoji?

Dream Brand to collaborate with?
Adidas. I absolutely love sports brands.
What do you do when you aren’t modelling?
I like to do productive things for my future, so I’ll most likely be dancing, acting or singing.
Do you have any exciting projects coming up?
Hmmm… I have a role in a film coming up. Could be interesting!
Favourite singer?
Jennifer Hudson so my fave for life!
Tell us something you’ve not told in an interview before…
When I shower, I sing so loud that it wakes up my room mate! hahaha
Favourite piece of the Serge DeNimes collection?
Guardian Angel Necklace

Serge Meets Jacob

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INSTA: @j_pits
                                                                                                                                                                  PHOTOGRAPHER: HANNAH MILES
Describe yourself in 3 words…
Athletic, motivated, focused
What has been your favourite shoot?
The My protein campaign. This was a chance to showcase some of the callisthenics training I practise regularly and have a real passion for.
Who would be your dream brand to collaborate with?
Calvin Klein
What do u do when you aren’t modelling?
I’m involved in my local community helping children stay active in sports camps/coaching sessions. I also love to keep fit hit and I’m often with friends training/ working out.
Tell us something you’ve not said in an interview before…
Before shoots I always get a bit nervous/butterflies like I do just before kickoff. But once the shoot gets going I find my mojo and run with it.
Favourite piece of the Serge collection?
I’m a fan of the orange neon tee as it is a great piece to add a summer wardrobe


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This week on Monday the 25th May, Serge DeNimes are hosting an exclusive sale at Joe and The Juice on the Kings Road, Chelsea. We will be offering up to 80% off on a wide selection of stock from previous AW & SS collections on the day. Cash & Card Payments will be accepted.

Our hosts, Joe and the Juice offer a selection of healthy fruit juices and smoothies, made right in front of you – the juice bar with danish origins also offers a tasty range of danish style snacks and sandwiches to accompany your chosen freshly blended juice.

We will see you down there

Joe & The Juice
65 Kings Road,
SW3 4NT, London

Introducing Brand Ambassador: Seb Morris

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New for 2015, Serge DeNimes announces the launch of Serge Ambassadors. The program has been set up by Serge DeNimes’ founder Oliver Proudlock, as a platform for emerging talent from all walks of life.

Acting as a catalyst, Serge Ambassadors will be supporting specially selected talent both creatively and socially, helping them inspire and interact with a dynamic, fashion conscious audience.

Seb Morris, professional racing driver, has been announced as Serge DeNimes’ first brand ambassador. Aged 19 and hailing from Marford in Wales, Seb has been a promising driving talent since 2007. From winning the British Formula Renault Championship in 2012, Seb has go onto be named one of the British Racing Drivers Club Rising Star along with appearing in his own documentary on Sky Sports F1, ‘Britain’s Next F1 Star’.

Both Seb Morris and Serge DeNimes will be working collaboratively on various projects over the coming year, blurring the lines between streetwear and race car driving.

About Seb:


Seb Morris was born 30 November 1995 and is a professional racing driver from Marford, near Wrexham in Wales.

Seb began racing karts in 2007 and moved to Ginetta Juniors in 2010 where he became the youngest ever podium finisher, winter series champion and then 2011 champion. He was also awarded the Welsh Young Driver of the Year accolade.

In 2012 Seb raced in the British Formula Renault Championship where he won the Winter Series. Also during 2012 Seb was selected as a member of the Motor Sports Association Academy, named a British Racing Drivers Club Rising Star and had his own Sky Sports F1 documentary called ‘Britain’s Next F1 Star’.

Seb then raced in the inaugural BRDC Formula 4 Championship where he finished the season as Vice Champion and as a result Seb was selected as a finalist in the McLaren Autosport BRDC Young Driver of the Year Award.

In 2014 Seb raced in the Formula Renault Northern European Cup where, in only his first season of racing in Europe, he finished in third position. For the second season running Seb was nominated for the McLaren Autosport BRDC Young Driver of the Year Award. Seb has recently been selected for the 2015 FIA Institute Young Driver Excellence Academy and in recent post season GP3 testing at Abu Dhabi Seb posted the fasted lap time.

Seb will be racing GP3 in 2015 for Status GP, a series that is on the Formula 1 package, with all of Seb’s races being shown live on Sky Sports.




Mikill Pane Serge DeNimes SS15 Launch Party

Last Night we launched our SS15 collection at The Hoxton Hotel in Shoreditch. Guests made up of young creatives, friends and family, enjoyed drinks thanks to Rebellion Rum, Red Stripe, and Aquavita, as well as entertainment from UK based rapper Mikill Pane. The night was a great success, and a perfect way to showcase our new collection before launching on the site today. You can view it all here 


Video by Kate Woods – @katewoodsphoto –

The London Illustration Fair

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This weekend, East End’s Hoxton Arches will be the venue for  ‘The London Illustration Fair,’ the only event like it set in London this year. A selection of the best work from independent illustrators and graphic designers are to be show cased over the three days, which have been selected by a judging panel made up of some of the UK’s leading figures in the industry.

The event aims to promote young creatives and includes live lino and screen printing and also workshops for those that wish to get involved.

Plenty of food and drink is available from pop up bars and street food stalls, as well as live dj’s.

Independent Label Market: London

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For all music lovers, the Independent Label Market is up and running on Saturday 29th November at Old Spitalfields Market for a pre- xmas sale.

Starting at 11am, the stalls are offering limited edition vinyl’s, tapes and LP’s from the UK’s best independent music labels. Independent Label Market is proving to be a valuable reminder of how music retail can be a social event with a cool, unique vibe.

If you fancy browsing with a beer, Brewers Market are running a pop up beer garden directly next door.















Serge DeNimes AW14 Campaign

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This season the palette is minimal, with greys, blacks and whites, focusing more on the cuts and the designs themselves. Serge have continued with the brand carrying pieces, alongside more minimal designs focusing on a wider range of products. The SDN Camo is our stand out print, and our Wolf design that is embroided on various products, embodies the spirit within. 

Oliver Proudlock – Creative Director

“I am extremely proud and excited to launch the Serge DeNimes AW14 collection. I feel that the brand has gone from strength to strength over the last three years, and this collection is a reflection of all the hard work that I and my team have put in to making this our strongest collection to date. We have come a long way from starting as a t-shirt brand, and now our product range is not only larger but having moved to a new factory the quality and attention to detail is better than ever.”

The full collection will be priced at £40 – £130






Jerk Chicken on The Queen of Hoxton Rooftop

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The Queen of Hoxton is bringing this years ultimate food trend to East London. In the lead up to Jamaica’s 52nd Independence day, the Queen of Hoxton has invited four of London’s best Jerk Chicken restaurants to take over the roof and battle it out in an epic all day chicken ‘Jerk off’.  The event will be hosted by Normski, of the TV show dance energy so is sure to be great fun.

Competing are:

Boom Burger

Fish, Wings & Tings

Mama’s Jerk station

White men can’t Jerk

Expect all sorts of Caribbean flavour and antics. Tickets are £10 and get you 4 pieces of Jerk Chicken, 3 sides and a rum drink!

When – Sunday 3rd August. 12-7pm

Where: Queen of Hoxton, 1-5 Curtain Road, EC2A3JX

‘Pulutan’ Night Filipino Wednesdays – Trailer Happiness on Portobello Road

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Filipino pop-up Pepe’s Kitchen is now holding a regular Wednesday evening residency at Trailer Happiness in Portobello Road, serving tasty tapas dishes, at £3-£5 each. The super cool venue ‘trailer happiness’ is well worth checking out both for food and relaxed tiki style drinks. The ‘Pulutan’ food is the equivalent to finger food, the food is usually eaten while drinking alcohol, Think tasty Filipino Tapas!

When: Wednesdays: 9th July – 30th July, 5pm

Where: Trailer Happiness, 177 Portobello Rd, W11 2DY

The Bankside & Borough Market Bastille Day Festival 2014

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This Sunday (the 13th) Borough Market is turning French to celebrate Bastille Day. Expect all things French from boules to escargot, if it’s French it will be there. Relax in a deck chair at The Refinery and enjoy an al fresco screening of the critically acclaimed French films at 1pm, followed by the World Cup Final in the evening.

There will also be wine tastings taking place throughout the day, It’ll be open from noon until 10pm, so make sure you get down there to join in the chilled out french festivities and get a good place to watch the world cup.



High Summer Collection Beach Shoot

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Screen Shot 2014-07-08 at 16.39.13

Take a look at some of the photos from our exclusive beach shoot of the new high summer collection featuring both the new Serge DeNimes denim shorts, available on a limited run and priced at £60, and the SS14 Vests available in four styles, white bandana, all over four symbol, black and metallic silver ‘so serge’ and Serge DeNimes block. Available in sizes small to extra large. Available now for £35.

Photos by CraigJacob:

Raasta Khaana’s Bombay Streetfood Weekend at The Lexington near King’s Cross

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The Lexington near Kings Cross will be serving Raasta Khaana’s Bombay Streetfood for one weekend only. Including DIY Pani Puri, Bombay Sandwiches, Ragda-pattice, Pav Bhaji.  Offering mouth-watering snacks straight from the streets of Bombay, Raasta Khaana pop-up kitchen teams up with The Lexington to bring you a small taste of India in tapas form.

Raasta Khaana, literally translated as Street Food in Hindi, specialise in typical grab-and-go Bombay street food, introducing Londoners to a genuine taste, vibrancy and wonderfully theatrical way of enjoying good food: A very Indian type of tapas!

Join the Raasta Khaana Lexington kitchen takeover adventure this Saturday, 12 noon – 10pm and Sunday from 12 noon.”

When? – Sat 5th & Sun 6th July, from 12 noon

Where? – The Lexington, 96-98 Pentonville Road, N1 9JB


Rio 78

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For our Spring/Summer t-shirt collection we have collaborated with Street Child World Cup in association with Save the Children Charity.

The “Rio 78” t-shirt collection has been inspiration from photographers Lena Proudlock and Douglas Villiers and their photos of one of the worlds biggest Carnivals in Rio de Janeiro, where over 230 street children attend annually.

As a provider of premium, urban apparel of the highest quality, the original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle. We strive to create an artistic community that focuses on producing cutting edge designs.

By donating 25% on each t-shirt we hope we can help the movement for street children to receive the rehabilitation, protection and all the opportunities we feel children around the world are entitled to.

An ideal choice for this Spring/Summer season, Serge DeNimes Rio range is the perfect way to wear a piece of art which helps support a great cause.

Made from 100% cotton, these silk screen staples come in a variety of prints and rang from size S-XL,


Serge DeNimes SS14 High Summer Collection

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As part of our high summer collection and for the first time ever we are launching Serge DeNimes shorts. Made from quality, lightweight denim with orange trim zip and four symbol pattern pocket interiors. With an elasticated waist band and turn-ups, these are the ultimate comfort item as well as being great to dress up or down in. Available on a limited run and priced at £60.

We have also released our SS14 vests in four styles, white bandana, all over four symbol, black and metallic silver ‘so serge’ and Serge Denimes block. Available in sizes small to extra large. Available now for £35

World Cup in the Clouds

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There are a multitude of places to watch all the action of the world cup, but few are as spectacular or unique as the Netil360 ‘ World Cup in the Clouds’ lounge. It provides the ultimate world cup destination, an unrivalled setting with panoramic views over London. With a 60″ Screen, a party atmosphere and a bring your own booze policy each match is a real celebration. For bigger games be sure to call in advance for reservations.

So leave the cramped overcrowded pubs of central London and watch the matches in style while overlooking the city.

More information can be found on their website.